If you are an Instagram user, you must know how important comments are for your brand’s success. The app is all about photos and visual content. The posts that get good engagements from social media users are prominent on newsfeeds. Over the years, the social network changed its algorithm to prioritize posts with a good number of comments and reactions.
If you want to reach more followers, you need to have posts with a certain amount of engagements and comments. Here are ten tried-and-tested ways to get more comments on the photo-sharing app.
1. Post engaging content
After creating an Instagram account, the first thing you must do is upload engaging photos and write appealing captions. When you post relevant information, you add value to your followers, and your posts receive more engagements and comments. Ensure that your posts provide some value to your followers (or would-be followers) and find them interesting enough to leave a comment. Also, keep in mind that high-resolution images paired with high-quality content get good and high-volume comments. You can also select a professional content marketing company to provide you with the right content marketing services for your Instagram posts.
Individuals and brands that use hashtags in their posts enable their target audience to filter relevant information and engage with them. Hashtags are crucial for personal branding and extremely effective in building a community of loyal followers who are more likely to view your posts and comment on them. Look at what other brands or individuals in your space are using. Hashtags also help Instagram users to explore content and visit websites. Always ensure that you always use at least a few in your captions. However, see that you don’t stuff your post with too many hashtags as followers find it strange and unnatural.
3. Ask followers to engage in the comments
There are Instagram posts that encourage followers and viewers to share their opinions. This is the simplest and the easiest way of getting more Instagram comments as it provides users the opportunity to show their wit and observation power. It is even very easy to post such content. All you have to do is upload an attractive or funny image and write ‘Caption this’ in the caption box. The followers who like to play with words and display their humor would love to oblige. Also, try to post quizzes and puzzles once in a while, which will entice people to respond.
4. Post videos
Instagram allows users to upload videos that are up to one minute in length. Users also want more video content. In 2016, the time spent watching videos on the social media platform increased by 40 percent. In the last five years, the social network has added millions of active users. The time spent on viewing videos is certainly higher today. To get more comments, create interesting videos and post them on your Instagram account.
5. Publish on the right days and at the right time
A majority of Instagram users use the app on the weekends or during off-hours. But it varies from person to person depending on their working hours and social media use. Observing and checking the engagement rates is better before concluding on the most suitable days and times. After that, create a social media calendar to schedule your posts and monitor the results. A professional social media management company can help you create and maintain your social media calendar.
6. Host contests and giveaways
People love contests and giveaways, and you can use the two marketing tools to get more comments on the social media platform. After kicking off a contest or a giveaway, ask your followers to participate in it by commenting on the post. You could ask new users to follow your account and then comment to express their interest and enter into it. Posting much before the contest or giveaway, like a week or two weeks prior, will enable you to reach more viewers and get more comments.
If you are on other social media platforms, then consider promoting your Instagram posts there. By doing that, you will let more connections know that you are on the photo-sharing app and gain more followers. Also, keep some engaging posts exclusive to Instagram and share the link on your other accounts so that more people will be interested due to the novelty factor. All they have to do is click on it and go to the post. You can add a link to your Facebook and Twitter bio and write about the engaging content you post on Instagram.
8. Follow the current trends
Many topics trend on Instagram every day, and millions of users search for posts and videos associated with it. Once you know what’s trending, you can create content and use the relevant hashtags to get more views and engagements on the posts.
9. Post more frequently and respond to the comments you get
If you post more frequently, your followers and other users will know that you are more active on social media. They will like to engage and comment more often. Also, respond to the comments you receive. It will make you look genuinely interested and create a favorable image in the minds of your followers.
10. Ask followers to comment on their requests and questions
Some of your followers are genuinely interested in you or your brand, and they may have some questions or requests. Ask them to type in their thoughts, requests, and suggestions to help you post content as per their feedback. This will empower them, and they will love you even more for this.
In summary,
Whether you are a business owner, a celebrity, an influencer, or a common individual, an optimized Instagram account will get you more engagements and comments. This will help you in reaching out to more people and increasing your follower base. A professional social media management company can help you with your Instagram marketing strategy and provide high-quality social media management services.