10 Things Every Entrepreneur Learns From Event Advertising

There’s no denying that event advertising is hugely important, but you may not realise that it’s actually a great learning experience. Here are some of the top things you will learn as an entrepreneur when you advertise at events. 

1. How to Utilise Technology – As technology develops, it is being used more and more at events. Not only are event organisers using it as a way to improve the overall experience for attendees, but entrepreneurs are also using it to make their experience a successful one. iPads are being used to capture the contact information of customers, sales are being made quicker than ever before and people are learning more about brands through easy to access websites. Technology has made many aspects of event advertising a lot easier and more efficient.
2. There Are Different Types of Event – A lot of people make the mistake of assuming that all business events are the same, but this couldn’t be any further from the truth. As an entrepreneur, you won’t have to attend many events to realise that there are a wide range of options to choose from. Regardless of the industry that you work in or the type of business that you are interested in, you will find three main event types. There are conferences, which are large scale events and some of the most popular. Conferences can be B2B or B2C and are centred around speakers, workshops, networking and advertising. There are trade shows, which give businesses a place to showcase new products and services in a professional way. These are usually themed around a specific industry and businesses set up booths, entrepreneurs are also able to network. There are seminars, which are the most intimate type of event. The focus at a seminar is to educate attendees and to share knowledge.
3. To Attend Events Regularly – There are a lot of events for any entrepreneur to attend, which is why sticking to one or two doesn’t make any sense. The more events you attend, the more advertising you do and the more people you reach. Though you won’t want to take too much time away from regular business proceedings, finding opportunities to attend regular events can make a big difference. This is because some customers will attend one event and not another, and some competitors favour certain events over others. By attending more, you can cover all the bases. 
4. The Importance of Promoting Attendance on Social Media – Once you have confirmed your attendance to an event it’s important to promote this by letting customers, potential customers and other entrepreneurs know. Social media platforms are great for this, as they provide a quick and easy way to spread the message. Plus, they’re free! Unless people know that you are at an event, they won’t know to come and seek you out. You can drum up interest on social media about a specific product, a special deal that you are offering or something that you are giving away for free. 
5. Subpar Advertising Materials Don’t Work – Though you may be able to save some money by choosing cheap and low quality advertising materials, you are unlikely to achieve the same results. Sometimes, spending more money on banners and leaflets really is best. Not only does it ensure that they will last long enough to use at multiple events, but it also reflects well on the business. Cheap advertising materials may cause people to think of you as a cheap business. 
6. Planning Ahead is Key to Successful Event Advertising – You won’t have to attend many events to realise that planning ahead is the key to success. Not only does planning ahead reduce the chance of any last minute stresses and strains cropping up, but it also ensures that you are organised and read to do your best. Event advertising isn’t just about turning up and showing off a product, it’s about highlighting the entire brand and building strong business relationships. 
7. The Benefits of Networking – Before advertising at an event, a lot of entrepreneurs don’t realise just how beneficial networking is. Though it’s something that everyone has heard happens at all business events, many people underestimate just how helpful networking can actually be. You don’t have to spend too long at any event to realise that networking can lead to more customers, big sales and long term business relationships. 
8. What Makes a Good Banner Design – Ask anyone at https://ultimatebanners.co and they will tell you just how important banner artwork is at an event. When you are advertising a product or service, it’s vital that the banner stands out and conveys a strong message. It’s not enough to simply throw together a banner design at the last minute and hope for the best, as this is unlikely to make a statement and stand out. Instead, take the time to design something that is going to engage potential customers and evoke a response from those passing by. A good banner design is one that is clear, informative and stands out from a distance. 
9. Competitors Can Be Helpful – Don’t make the mistake of assuming that all competitors are detrimental to your success, as they can be helpful. When an entrepreneur attends an event, they will see what other competitors are doing and how they are advertising their products or services. This is a great way to see what other similar businesses are doing and what is working for them. If there’s a way of advertising that everyone else in the industry is using but you aren’t, this will be highlighted.

Brand Awareness Won’t Boost Itself – Brand awareness is one of the main reasons to advertise at an event, but it won’t boost itself. Even with a high quality banner and impressive advertising materials, every entrepreneur will still need to go out of their way to improve awareness. This includes talking to passersby, answering questions and ensuring the business name is conveyed. You should aim for people to leave an event knowing who you are and what you do.