If you have a small business and want to operate on a regional level, then local SEO is what you need. It will help you to promote your business and reach the targeted customers. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes on a specific geographical location. This strategy relies on promoting your business, products or services to local customers.
Focusing on local SEO means more site traffic, leads and conversions as the strategy are more relevant to your base of local customers. By focusing on local SEO, you can neutralize the advantage of bigger brands that focuses on broader keywords and rely on brand recognition, in place of value propositions, to bring in traffic. Without local SEO, your business will lose a significant amount of traffic.
If you are considering investing in local SEO, then opt for a reputable internet marketing company that has years of experience in this field. However, before that, take a look at the latest local SEO techniques that can make your local SEO easy and effective.
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Claim your Google my business account
Start by claiming your business on Google My Business. It makes sure that your business is present in the search engine. Moreover, your business will show up on Google Maps. Along with showing your business in the search results, Google can also surface your business in the valuable sidebar space, however, for that; first, Google needs to authenticate your business. To optimize Google My Business, make sure that you have verified your listing, provide accurate information, add your business logo, hours of operation and other relevant details, encourage your customers to review your business online and respond sincerely to the reviews.
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Craft content based on local news stories
There is nothing like creating content that focuses on local events to grab the attention of the local customers. To do so, you can write blog posts around local new activities, stories or events, create videos about local charities that your business has supported or set up location-specific web pages on your site with quality local content if you serve different parts of a region. For example, if you have a real estate business in Australia, you can create different pages, one for each of your locations, such as Sydney, Melbourne, etc. and add local content around news events or changes in the local real estate market. This technique will also help you to rank higher for each specific location.
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Optimize for voice search
In the coming years, there will be rapid growth in voice search. And so, in local SEO, it is important to optimize for how people ask questions when they speak into devices, contrary to when they type in the search box. Generally, people use long-tail keywords when doing voice searches compared with regular searches. This is why; you will also have to adjust the SEO of your content to match the conversational tone of speaking.
These are some of the techniques that you can follow for local SEO. However, as SEO changes rapidly, you never know when Google will introduce a new feature on its SERPs for local searches. The easiest thing that you do is to follow the top Australian SEO blogs to know about the latest trends in SEO and use that new-found knowledge while creating your local SEO campaign. It will help your business in the long run.
Author bio: Jack Green, an SEO specialist, who is associated with one of the top Australian SEO blogs, here writes on the latest local SEO techniques that can help your business a lot.