Wish to build your Instagram account business oriented?
Thinking which tools on Instagram can be helpful?
Here are the 5 creative features on Instagram are discussed for marketers which can help in supporting their business goals.
1: Use Action Buttons on Instagram to Encourage Business Transactions On-Platform
You can now include action button on your business accounts. Adding this feature allows you to book appointment, buy tickets, make appointment or reservation, and so on. these action buttons can be integrated with a lot of famous 3rd party platforms like Yelp, GrubHub, Eventbrite and Fandango.
As users click on any of these button located on your account, they are able to complete their transaction using 3rd party app without moving from your account. This strong feature will aid you in converting more and more followers into the potential customers.
As large amount of users will spend time on your account, there will be chances that you can monetize your Instagram account, too. for helping you in this, Instagram has been working with other partners for adding shopping options in Instagram stories.
While presently restricted to only some of the brands, this feature must make its passage to each of the user. This will then let you to buy 10000 youtube subscribers and tag your products in stories. Â
2: Use @Mention for Sharing Stickers in Stories to Support Partners
Does your account seem like the ghost town? Does your account has posts with no response of your followers? If you create or attend many events, you will admire an ability of mentioning user in your stories using @ feature.
Always remember that building relationship is very important for marketing. If you continually take from the follower and don’t give back, think of using this feature.
For instance, suppose you organize a talk show weekly and you invite new guest each week. You can start using the @ feature and mention your guests in the stories. This will make it easier for the audience to check out the new guest in less time, learn about the guest and follow him or her if they like. This will bring your account to the exposure.
3: Use your Link in the Instagram Bio for Driving Traffic in your Landing Pages
As the business grows, the amount of products increases also. For example, you may own live shows, blogs, services, podcast, or any other online event. How would you mention all this on your channel using your link on your Instagram account?
Previously, if a user wanted to perform this on his profile, he can edit his description in the bio, which used to look messy. However reseller panel, now there exists a better feature. Instead of being to select one link for showing it to users on the profile’s description, you can now direct your followers to the landing page using each of your link in your bio.
4: Repost your Public Feed Posts in your Stories for Diversifying Your Content
If you work hard for coming up with the ideas for the Instagram stories or just want of tweaking the content mix, there are features on Instagram which let you do this like you can share your public feed posts to your stories directly from other profiles.
By doing this, you get help in building powerful connections with your followers and they will respond by sharing this content. This trick also aids you to diversify your content, so your content must not be always related to your business.
This thing can be the great way of showcasing the user-generated content, highlighting local events, and sharing inspirational content. You can cross-promote the posts also using your news feed for capitalizing your best content.
5: Broadcast your channel on IGTV for Building Mobile Viewership
You may have heard about the IGTV, the latest feature of Instagram. It is the mobile app for Android and iOS which allowed you to share and record the vertical videos (time length can be up to 60 minutes) with your followers. Consider of this like owning your video channel for the marketing. If you didn’t own it, you need of setting up your channel first and link it with the account. After that, you can start devising your strategy for your business.
As most of the IGTV channels have similar features like YouTube channels, you may adopt your YouTube strategy for your IGTV channel. Or, you can use the channel for discussing your new products and services or sharing the recent posts of yours with your followers.
Being first mobile channel on Instagram, IGTV also aids in simplifying the video content planning on Instagram. You don’t need to make guesses on the kind of the videos you develop. IGTV helps you in this and can aid you in strengthening relationships with the audience.