The landing page is the skeleton key in the marketer’s toolbox. Do you want to spread the message about an event? Or, do you want to drive downloads for a new eBook? Host it on a landing page. Do you want to create a place where prospects can sign up to receive different types of emails? Create a landing page for it. The goal of a landing page is to provide a webpage with a singular focus, which drives visitors to take some sort of action.
However, how to design a landing page so that the aim is achieved? Landing pages often get cluttered with multiple offers and fail to fulfil the purpose of designing it. You always have to make it simple and goal-oriented, both in terms of what it takes to build them what goes on the page itself. You can hire an SEO agency that can help you with this. Or, you can follow the latest SEO tips on landing page optimization. Till then, here’s what you have to do.
1. Maintain a particular focus
When you will design a landing page, consider an ultra narrow focus (e.g. to spread the message about an event or download a specific resource), and everything on the page should focus on that. You should keep this in mind that a landing page of a website is not like the homepage of the site. You don’t have to tell everything about your business to your visitors. On the contrary, you should make things sweet, short, and to the point.
2. Create a clear and concise CTA
One of the must-have things for a landing page is a call to action. It is because the goal of a landing page is to drive some sort of conversion. The CTA should be clear in terms of what it asks your visitors to do, what they expect in return. The return needs to be clear in the CTA language, and from the entire landing page, as it should have an ultra narrow focus that centres around the call to action. An important part of this clarity is to make your CTA concise and easy to understand for the visitors.
3. Pay attention to your content
In the age of dwindling attention spans, it may seem that the content does not matter, however, this is not actually the truth. Though people are more prone to skimming, the right content can still pack a punch. When creating content for a landing page, keep it relevant, as you need to get your point across in a concise and engaging manner. Moreover, it should be action-oriented and aligned with the overall brand voice.
4. Highlight the “hook”
When developing your content and CTA for landing pages, consider the “hook” of your content and highlight it. For instance, you can create a sense of urgency around limited time or space; you can offer authority by way of exclusive expertise, or you can create superiority by creating something that is best-in-breed. You can also do something unique to go an extra mile.
If you don’t want to crowd your landing page with competing CTAs, then you can add social buttons for shareability. It is because if you get one visitor who likes the page as well as its offers, then you can make it easy for them to share it others. And that recommendation can go a long way toward bringing in new visitors, who will be more likely to convert.
By following the steps above, you can design a landing page that visitors cannot simply resist. Do you want to optimize your landing page with professionals? Or design a content marketing strategy so that you can see your blog page in one of the top Australian SEO blogs? Then opt for a reputable SEO company today.
Author Bio: James Smith, a popular blogger who is associated with one of the top Australian SEO blogs, here writes on some steps to follow to build a landing page that converts visitors. He also suggests following the latest SEO tips for this.