Cornerstone Content is not the concept which is one of its kind or not even a new variant, as a matter for fact. So for this reason, you should not misunderstand it by thinking that it may be different from normal contentas it is not. Google has been trying to focus on realistic as well ascontents which are written in a proficient and satisfactory style rather than focusing on the generic ones. What are the tips that you would need to have on your Cornerstone Content to make it a successful venture? Without keeping you waiting any longer, let us understand how to write a really well-done Cornerstone Content in this guide article.

What is a Cornerstone Content?

Cornerstone content refers to the core of your website which is extremely important as well as crucial for the development and promotion of your venture. As a matter of fact, these are the posts that would tend to be the most essential articles on your site. Not only are those but these also the ones that you would want your visitors to pay attention to. The Cornerstone content is what you would develop as the high-value option as well as a fundamental block of your site.

The major purpose that will lead you for creatingcornerstone content or a features content is to create a positive impression for your site when your target audience visit it for the first time. When it is done in the right way, the cornerstone content can help you to achieve a better awareness of the brand and in addition to that, you can also attract the clients that are relevant to your site as your focused audience. It also goes a long way in promoting the SEO by maximizing the number of visitors to your site by making sure that it ranks among the top on the search engine results. This, in turn, willaid you to establish your authority.

What are the essential elements for successful cornerstone content?

The cornerstone articles are those to which most of the regular content links to. They tend to have a prominent place in the structure of your website. All the other posts in the same genre should invariably link back to the cornerstone post. This kind of internal structure will help your SEO performance to a larger extent.

Here are the essential elements that would make a perfect Cornerstone content

Keywords

A good keyword research would help you create an exceptional content. Make sure you choose a few prominent keyword phrases instead of individual keywords. The keywords chosen should be such that they define your authority.

Title

The title should be rich in the keywords that have a full potential for ranking. Ideally, your headlines should begin with the appropriate keyword. However, do not sacrifice the need for a good title in an attempt to make the title meet this need.

SEO Title

The Title of your content is different from the SEO title. Search engines look for content that is relevant. Make sure your SEO title should meet this requirement and can be different from your content title.

The Introduction

The first line of the content should be such that it evokes interest. Some good strategies would include sharing a metaphor or a simile, asking a question that evokes interest or beginning the introduction with a story.

Media

A good cornerstone article is the one that has enough media content. Use plenty of images, videos, graphs, and other visual media. But make sure that all these details tend to be relevant to your content.

Bulleted lists

Lists always make an interesting read and are easy to understand. Use bulleted lists wherever feasible. They can be a killer feature and pleasing to the eye in addition to being an option to bring up good educational value.

The Conclusion

The conclusion should appear as a natural culmination of the entire thought process. It should also make a strong case for the call to action function you will be adding to the end of your content. Drive it a logical end and a persuasion to the call to action function.

How to Write an Amazing Cornerstone Content?

Well, this may not be the right platform for learning how to write powerful cornerstone content. The subject is quite vast, and a concise post like this may not be able to do a justice to the discussion. Even then, it may be a good idea to get into a beginning.

Get to know your customers really well

Like we said before, the perfect cornerstone post would be the one that fills the void. Putting yourself in your client’s shoes is the right technique. Promote a better engagement to ensure that you understand your customers. Responding to the comments queries on social media and asking them a few questions can help you understand their needs better.

Keyword research

It is an important need as we have already covered above. The keyword should focus on a highly competitive nature. It should focus on providing the right solution to the problems.

Research well enough

Cornerstone content should be valuable and resourceful. Accuracy is yet another important aspect. That would make your research an important option to go through. Back your claims with a few real facts.

Make it Diverse Enough

This is what would make your cornerstone content big enough and make it really what you want it to. Make sure you add the following details –

• Images that go well with the content
• Graphs and charts as proof to your conclusions
• Info-graphics
• Quotes in favour of your inferences
• Videos, podcasts and other graphic content

Well, that was the tip of the iceberg that we have touched in this article. There are a whole lot of other aspects you would need to take care of. However, we assume the details herein have helped you enough in making your cornerstone content exactly what it is.

Author Bio :Brian Nash is graduate is Computer Systems Engineering. He is technology enthusiast and also a blogger. He writes at Consumer’s Verdict. Besides this, he is a passionate gamer and spend some weekend time in playing games.