Artificial intelligence is changing the world as we know it. In the not too distant past, the majority of people thought that artificial intelligence could only be used in a limited number of industries such as manufacturing, production, etc.
But artificial intelligence can do much more than that. Artificial intelligence is now able to do tasks that previously could only be done by humans. In some cases, AI has outperformed or is near to exceeding human experts. And SEO is one such area.
Here is how AI will change the future of SEO:
Personalization.
Personalization is going to be a key factor for SEO in the future.
Search engines like Google want their users to have the best experience possible. What that means in terms of search results is that users will only see results that help them and answer their queries.
Google is already using machine learning in its algorithms. RankBrain was a machine learning-based upgrade that came out in 2015. What RankBrain did was focus on context instead of what the user typed in.
If you want to maintain a competitive edge in SEO, you’re going to have to make sure that your content is personalized. Content that does not solve any problems will only end up going in the SEO trash pile.
Personalized user experience increases the dwell time for a user which is an important SEO metric. Having a free live chat app for website will help you provide your audience with the best user experience possible.
Make personalized content and personalization a key theme in your SEO strategy, and you will be much better equipped for the future.
Better content.
Creating fantastic content should already be a crucial part of your SEO strategy.
There are AI tools available on the market that can generate content on a particular topic. Currently, the content generated by these tools is not great. But in the future, when the quality of content improves, SEO experts will be able the use the AI-generated content.
Quill is an AI tool that can be used to generate content. Quill is even able to properly use statistics, as well as facts and figures in the content it generates.
Grammarly is another popular tool that uses AI to make your writing better. I’ve personally used Grammarly and found it to be a one-stop-shop for all grammar related issues.
Bad grammar and writing can be a massive turnoff for many people, and tools like Grammarly can help you prevent any mishaps.
Optimize your content strategy.
Having a content strategy is essential for SEO success. Without a well thought out and detailed content strategy, you’re always going to be one step behind your competition.
The key ingredient in developing an optimized content strategy for SEO is to use the data and insights available in a way that yields the most results.
By using AI, you’ll be able to develop a content strategy that is potentially far more superior to what most SEO practitioners can come up with.
AI can collect and interpret data in a way that is far easier to digest and use for SEO. Your content strategy will only be as good as your ability to gather data and convert it into information.
Several AI tools are being available that can help improve your content strategy.
Influential is an AI tool that connects your business with relevant influencers. These influencers promote your brand on their channels, and because their audience is more focused, the results yielded are much better.
Better analytics.
Analyzing data is not an easy task. Even the most visible pieces of information can be hidden away in piles and piles of numbers.
But AI doesn’t face the same difficulties and problems as we mere mortals do. In fact, artificial intelligence can provide much better suggestions and analytics with regards to SEO.
For the most part, success in SEO depends on solid research and analytics, both of which can be done exceptionally well by using AI.
Better analytics means that you’re able to make better decisions. Gone are the days when people used to rely on their guts and intuition to make decisions.
If you want to be efficient at making predictions for the future, you’ll need to be a master of analytics. AI tools make data analysis a piece of cake. All you need to do is act upon the findings. Then note the impact of your decisions on your SEO results.
Meaningful insights.
To be successful at SEO, you’ll need to find insights that other people don’t notice. But that can be a tough job. With so much data floating around, it’s becoming increasingly difficult for a human expert to make the right decisions.
AI tools are much better at the more difficult tasks in SEO like analyzing trends, finding what your competitors are up to, knowing what your customers want from your site, etc. etc.
By using these meaningful insights, you’ll be able to have much better SEO results.
Automation.
AI is known for automating all kinds of industries, and SEO is no different. The world of SEO is full of time-consuming tasks, most of which are focused on researching and information gathering.
By using AI, you can save a significant amount of time on these important, but time-consuming tasks.
Auditing your SEO strategy is a lengthy process. An SEO audit should be conducted on a fairly regular basis to ensure that things are going in the way that they’re supposed to. AI tools can aid you in auditing your SEO strategy too.
Keyword research, analyzing your competitor’s work, optimizing content, internal linking, etc., can all be done by an AI tool of some sort. All you need to do is find one that meets all your needs and fits your budget.
Conclusion:
Artificial intelligence has proven itself to be a disruptive force in several industries. In the near future, we can expect to see AI making a significant impact in the world of SEO.
Modern marketers and SEO practitioners already have a lot on their plate. AI will significantly help reduce the more time-consuming tasks that professionals have to do so that they can focus on the more essential aspects of SEO.
Hamzah Adil is a digital marketing executive who has a background in computer science. He enjoys writing about business, technology, social media, and entrepreneurship. He is currently working for a startup that has developed a new live chat application called SwiftChat. Live chat softwares help businesses to increase their sales by providing customer support to their online visitors.