Why Your Small Size Business Need Video Marketing?

People say that a picture can depict so much more than even thousands of words. Can someone even imagine that if this is the power of an image then what could be the power a video?

Video marketing consists of a whole new set of marketing strategies and possesses infinite potential. There was a time when it was not possible to embed videos in your business strategies. But with the evolution of the social media field, impossibilities transformed into possibilities. Video marketing is a hundred times more engaging and grasping than any other form of marketing. Winning over the hearts of your consumers by showing them the real power of the organization through videos would be preferable anytime. The idea of making videos is not new if we see specifically. We all have grown up watching advertisements on the television. So practically, the idea is already there in everyone’s minds it’s just the process of initiation and implementation.

Videos have become an integral part of an overall marketing plan but a part of the social strategy. Irrespective of the size of your enterprise, video marketing will always work for you. This is because videos have become a primary source of engagement between companies and consumers. Declining rates of broadband services and global accessibility to smartphones have also accelerated video marketing. Everyone practically has internet 24/7, hence using these hours to bring in numbers will benefit our business the most. Not only this, but video marketing has also joined hands with SEO strategies to give that edge to our e-commerce websites. But before this, we have to get over those traditional and conventional ways of marketing as it is totally a waste of time, content, and resources.

See the increasing trends in the video marketing from the data extracted based on the past 5 years 

In 2020 also video continues to be the protagonist of digital marketing and giving us good reasons to accede on the same path. Companies have realized that consumers now don’t have time and patience to go through long stories but always welcome short video adds. This has made video marketing more like a necessity to meet the conversion numbers and exposure to a wide group of audiences. Here are some statistics to support our inclination towards video marketing-

These statistics are enough to prove that either it is a small or a big multinational company all require quality video content to compete in the market. Now it depends on the amount and eminence of their video content that will keep any of the enterprises ahead of the others. 

But some of them have this long-lived myth that only big organizations can afford quality video content. Development in the cloud CDN denies all these myths and is a solution to video marketing even if you have a small budget. That’s why start-ups these days can get into the nerve of big companies and give a good fight on the basis of creativity. 

According to a survey, the major percentage of small companies does not take help from external resources to create quality video content. So there is no point in doubting the ability of your small enterprise and the success it can achieve. Although it has been observed that these small businesses should post videos, the length of which should be less than 120 seconds. 

Reasons to embed videos by small businesses 

So we hope that now all of us are on board with the fact that video marketing is essential for the small businesses. There is logic and staunch reasons behind this to support-

• Boost in conversions- Obviously after realizing effective conversions out of video marketing that each of the small businesses started putting their faith in it. The changes it made are as follows-

• Increase in the sales

• More awareness of the brand 

• Making users more engaged in social media

• Increased traffic

• Improved TOS (Time on Site)

Here are some benefits of video marketing from SEO perspective

Hence, all of these together makes video marketing the hero of the digital marketing field. So no need to worry about the investment even a minor of it can bring wonders. 

1. Satisfactory ROI- As mentioned in the statistics, 87% of the video marketers are already satisfied with the ROI received out of video marketing. This is the result when we have not reached the zenith of video marketing. Recently one can see widespread acceptance of it which does not takes in the factor of the type of industry. The satisfactory ROI resulted in small businesses assigning a dedicated team and budget for video marketing. It has become an essential portion of the decision-making process. They just need to a little bit more organized while deciding on the budget and selecting their team that may form the future of their business. 
2. Ever-increasing impact of social media channels- Video marketing is backed by the strength of social media platforms. Each of these platforms is on our tips and mind thus makes easy for the videos to go viral in no time. Videos posted on these social media channels demonstrating the brand concerned have the power to engage more than 53% of the consumers. And as it is rightly said the more the merrier, hence brands keeping continuity and regularity in keeping their video marketing game on point are leading the market.

This time and era of video marketing is the best time for small businesses to prosper and flourish their business. So the owners who will realize as early that email marketing or campaigning are no longer enough can improve their ranking before it’s too late. The marketing challenges that they had to face like customer acquisition, web traffic or lead conversions can be easily dealt with efficient video marketing.