Instagram is the topmost 6 leading social media networks worldwide with more than 1 billion monthly active users. Instagram has seen potential growth with marketers, and it has become the most popular marketing platform.
Many brands are using Instagram to reach thousands of new followers and boost their business. More than 25 million businesses use Instagram to market their brands, and 90% of people follow 1 business account on Instagram. Additionally, 36% of B2B marketers use Instagram to research new brands and services.
Instagram helps you to grow your brand awareness and introduce new products and services. About 80% of people purchase what they discovered on Instagram.
Instagram allows you to promote your brand in a friendly and authentic way without selling hard to your customers.
1.Use Instagram Business Account:
Before starting with Instagram marketing, you need to create a business account or switch your personal account to an Instagram business account because it allows you to track your Instagram metrics.
If you do not have a business, follow these few steps to switch a business account.
Step 1: Go to your profile page and hit the hamburger icon at the top right corner.
Step 2: Tap the setting and select the account option.
Step 3: Click the switch to professional account icon to create your business account.
Step 4: After converting your business account, you can link your Instagram account to your Facebook page.
An Instagram business account allows marketers to promote their brands, showcase products, and engage with their audience.Â
2.Optimize Your Profile:
The best way to keep your audience engaged is to keep your Instagram profile attractive and up to date. Your Instagram bio needs to give a good impression to your followers. Use 150 characters to convey your brand message and tell your followers why they should follow you.
You can also include a few features on your Instagram bio to showcase your brand personality. These include:
- Clickable links: users are allowed to add clickable links to their website or other social networks.
- Contact information: you can add your email, contact number to tell your followers where to find you.
- Hashtags: you can add hashtags to your profile. By adding hashtags is an effective way for brands to reach their target audience.
- Call to action: Giving your followers to interact with you directly from your profile.
Another important way is to choose the right profile picture; it may be your business logo or your company name. Your Instagram profile displays 110 by 110 pixels, so crop your picture and make it clear and visible.
3.Create Compelling Content:
Instagram is a visual social media platform, so your content should look great. Instagram allows users to share several types of posts, including photos, videos, and stories. According to research, photos get more engagement than videos.
Think differently to create a post. If you are using infographics, make sure they are easy to read and eye-catchy. You can also use text to create visually compelling content to attract more followers.
You can make user-generated content that people rather than brands create. Many businesses share user-generated content to their social media channels and website to increase engagement and enhance their business.Â
4.Use Instagram TV:
IGTV videos is an app that allows users to create long-term videos with Instagram. While Instagram offers 60 seconds for your feed videos but IGTV allows you to upload up to 60 minutes of videos. It is a huge opportunity to share compelling and engaging stories about your brand through Instagram TV.
One of the most effective uses of IGTV is for publishing a series and episode videos of specific topics. This allows you to go in-depth with your content marketing strategy to create effective videos, and it will help you get more IGTV views for your videos. Instagram TV has become an effective tool for brands to promote and engage with their followers.
According to the report of Cisco, more than 80% of internet traffic is from videos. Instagram stories are the best example of how video creation has become very popular. IGTV is a new powerful video-sharing tool, and it takes the main part of your Instagram marketing strategy.
5.Create Instagram Reels:
Reels is an Instagram latest feature that allows users to create fun and engaging videos within 15 seconds and add music. Instagram’s new feature is now available in over 50 countries.
Additionally, reels offer you to see reels videos from famous and trending accounts instead of seeing videos from the account you follow. You can share reels behind the scene videos. It will help you to get more engagement for your reels.
When your reel videos get more engagement, it has a great chance to move to the explore page. It is a page where anyone can watch your reels, and you will reach more audiences. Many brands are jumping into reels to promote their brands to enlarge their business.
6.Post Instagram Stories:
More than 500 million Instagram users and brands are posting stories every day, and they are getting great results. Many businesses use Instagram stories to promote their brand, and stories are the most important part of the Instagram marketing strategy.
About 62% of Instagram users say they are becoming more interested in brands after seeing their stories. Use stories to tell your brand story, think fast, and convey your product message. You can also add links to your stories, which is very helpful for your followers.
You can use story highlights for your brands which will appear under your bio, and it doesn’t disappear after 24 hours. Go live twice a week. It is a great way to connect with your potential audience.
If you want to get effective results from the Instagram marketing strategy, you should use hashtags in your post. Hashtags are a great way to increase your visibility over a massive audience.
You can use 30 hashtags in your post, but you can use five to nine hashtags for each post for good results. You can create branded hashtags for your post and encourage users to add them with their content.
Use hashtags related to your business and check your competitor to see what kind of hashtag they’re using. If you use irrelevant hashtags, you miss a lot of business opportunities.
8.Write Catchy Captions:
In Instagram marketing, your brand voice is more important than your brand look. Instagram captions are up to 2,200 characters, so you can use them to tell everything about your brand to enhance your business.
Many people like to scan captions instead of reading thoroughly, so you want to inspire your audience with the first two lines. You can use these best caption length:
- Â Â In Instagram ads: 125 characters
- Â Â In organic post:138- 150 characters
Your captions should be informative, relevant, entertaining, and on-brand. Write catchy captions to attract your followers and use the hashtag in your captions to promote your business.
Read Also : 15 Creative TikTok Video Ideas That Will Engage Your Followers
Conclusion:
The best way to improve your Instagram marketing strategy is to check the Instagram insights and learn all information from there. If you want to get more engagement on Instagram, you have to engage with your audience. Follow the above videos to create a winning Instagram marketing strategy in 2021.
Author Bio
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.