Guest blogging is the process of content marketing. In this process, you write a blog for others’ websites. It is the best way of building links and authority on search engines. If you are looking forward to getting into this competitive search engine landscape or are a blog owner wanting to drive traffic in abundance, guest blogging is the most excellent option.
In this blog, you will understand how to write an engaging blog post, why you should invest time in guest blogging, and many other useful insights.
How Guest Blogging Helps Your Business?
Guest blogging is the best inbound marketing strategy. It can help your new and existing business to attract the audience from search engines. It can also help you in the below-mentioned ways:
1. Build Your Authority
When you publish your content on the high DA PA website, you create authority on your content’s search engine. When others promote your business, Google feels you are good at what you do. And that’s how Google starts ranking you on search results.
2. Gain Brand Exposure
Guest blogging is one of the best ways to create brand awareness. Publishing engaging content drives traffic back to your website.
3. Building Links
Building links is an essential step in Search Engine Optimization (SEO). Hence, guest blogging boosts your link building process and helps you get links from the best publications.
Don’t Know Where To Start From? Here’s a Blog On How To Find Guest Post Websites
How To Create An Engaging Guest Blog?
According to Blogging Statistics – https://optinmonster.com/blogging-statistics/, 79% of editors say guest content is too promotional. When the content is too promotional, the audience will likely feel disconnected as the blog says a lot about the products or services rather than the audience themselves.
If you want to raise your engagement ratio and decrease the bounce rate, you should start writing an engaging guest blog. Here are some easy and tested tips to attract a consistent audience and engage them with your content.
1. Tell Your Audience A Story
Remember how intriguing those bedtime stories were during childhood days? Well, stories connect to us in the same way as before. Many brands have marketed their product with stories and have become successful in the market. Have you written a story for your business yet? If not, try it once, as marketing is all about experimenting with different things.
2. Talk To Your Audience
Your audience is a human being with a lot of emotions and wisdom within them. When you write your content in the third person, it sounds like you are speaking to a machine that is not at all engaging. Instead, you should write content in the first or second person to engage them.
3. Use Power Words In Headlines and Sub-headings
Always use power words to attract your audience in the first place. Power words such as Easily, Instantly, How-to, Unexpected, Surprising, etc., trigger the emotions in readers’ mind making them read your blog. You can use power words based on your industry.
4. Be Conversational And Less Promotional
Your readers have opened your blog to get help on something or if they want to read about new things. And, if you start sounding promotional from the very beginning, chances are they might go away from your website and NEVER return.
“You should write your blog as an expert writer instead of a salesperson.”
5. Use Attractive Graphics In Guest Blogs
Graphics such as images, informative infographics, engaging videos, etc., are some of the best ways to hook your readers. Visualization also helps the audience to remember your brand. So, create eye-catchy visuals for your guest blog.
6. Proofread Your Copy
You must proofread your copy to check grammar, spelling, plagiarism, tone of the content, readability, etc. Proofreading your blog makes your content error-free and worth-publishing.
7. Ask For Feedback
If you ask your audience questions, opinions, feedback, etc., on your guest blog, it gives them a feeling of importance. It also enhances the engagement ratio as the audience may write a comment or email their feedback.
Conclusion:
Following the steps mentioned above, you can create a conversational and engaging guest blog. This type of blog can help you drive the audience to your website.
About the Author:
Amruta Nadar is a Content Creator at Certitude News. She loves to connect with people through her writing. She is Scorpio, and loves to research almost anything. She is a gregarious being, nature lover and a Reiki healer. You may find her doing meditation, pampering her dog or traveling alone at her leisure.