Today it is difficult to overestimate the importance of video content in our life. Cisco predicts that by the end of 2020, the share of global video traffic will reach 79% of global Internet traffic. And some of the huge popularizers of video content are video editing apps. As a result, many entrepreneurs want to enter this market with their own digital solutions. In this article, we’ll cover everything you need to know to create your own video editing app, including must-have features, monetization model, and tech challenges. Without further ado, let’s get started.

Types of Video Apps

Before you start defining your app idea, it would be wise to get acquainted with video editing app types so you can choose the one that suits your business needs.

There are several types of apps on the market:

• Video recording apps
• Video editing apps
• Apps that combine both recording and editing
• Screen recording apps
• Apps that include both screen recording and editing

Moreover, before developing your idea, it’s worth familiarizing yourself with famous video editing apps on the market. This will help you better understand with whom you have to compete and what features your rivals have in their apps. There are several popular video editing apps that you should be aware of:

Adobe Premiere Rush

It’s a video editing app made by Adobe and available both for iOS and Android. This app’s main feature is a significant simplification of the video editing process. Users can tweak video speed, overlay photos on videos, add music, various effects with an easy drag-and-drop system. All creations users can on Adobe cloud with 100GB of free space. You can see its interface down below.

Quik

Quick was made by the GoPro team, and the main goal of the app is promoting GoPro’s products. Quick have a set of powerful tools for editing videos on the go. For example, this app has an auto-analyzer that scans video searching for the best moments like panoramic views, jumps, smiles, and high-speed moments to highlight them. Besides that, users can customize their videos with 28 tweakable templates. Check out its interface on the picture down below.

Splice 

Splice is an iOS exclusive video editing app. This app has an easy-to-learn functionality where users can add text with various fonts, tweak transitions, arrange video clips, apply different effects, and add music tracks to their videos. Speaking of music, Splice can be synchronized with iTunes for convenient music adding to the videos. You can see its interface down below.

Diving Into Analysis

Creating your app from scratch is a long process, and in order to end up with a first-class product, you need to polish your idea before starting development.

Streamline Your Idea

Your idea should bring something unique to the market that your competitors don’t have. This will set you apart from others and will allow you to conquer your audience. And besides this, do not forget about the benefits for the user. To do this, it is worth conducting a deep analysis of competitors to find out what they offer to users and their weaknesses.

Make a List of Features

Video editing apps have a stack of features they can’t do without, as well as additional features that are optional but can significantly improve the user experience.

Must-have features for video editing app are:

• Trimming and adding frames
• Merging separate files into one (photos and videos)
• Adding music or sound effects
• Color correction and transition settings
• Sharing to social networks (Instagram, TikTok, Facebook, YouTube)
• Save/load video

Additional features list will look like this:

• Syncing with various music services
• Cloud storage
• Speed up/slow down settings
• Reverse video option
• Picture-in-picture option
• AI editing assistance

Choose Your Monetization Model

In addition to the app features, you need to decide how you are going to make money on your application. There are several models of monetization for video editing apps, and we will briefly discuss each one.

• In-app advertising. This means the app is free but contains ads.
• Freemium model. This model stands for a free app with in-app purchases that unlock certain features.

• Subscription model. Your app is free, but the user can unlock more functionality for a monthly subscription fee.

• Paymium. This monetization model is pretty rare. Apps are paid to download and have in-app purchases at the same time. The most famous app with this monetization model is LumaFusion for iOS.

Time and Cost

Now it’s time to talk about how much it costs to make your own video editing app. It doesn’t matter whether you want to build an Android app or an iOS app. The creation of a video editing app will take time. Besides, the more features you want to implement, the longer the development process will be. We’ll provide you an approximate estimate of video editing app development cost.

This estimate is based on must-have features development time multiplied on average European hourly rate $50.

Register screen – 6 hours ($300)

Login screen – 19 hours ($950)

My videos screen – 50 hours ($2500)

Adding photos/videos from the gallery – 3 hours ($150)

Trimming – 40 hours ($2000)

Adding frames – 14 hours ($700)

Merging separate files into one (for photos) – 28 hours ($1400)

Merging separate files into one (for videos) – 22 hours ($1100)

Adding music and audio effects – 28 hours ($1400)

Color correction – 320 hours ($16000)

Transition settings – 106 hours ($5300)

Social networks sharing – 16 hours ($800)

Save video – 2 hours ($100)

Load video – 16 hours ($800)

Total – 670 hours ($33500)

Wrapping Up

We’ve covered everything you need about video editing app development. Now you’re armed with knowledge and ready to make your own app to meet your business and customers’ needs.