The Corona outbreak has been among us for about two months and it has already made its drastic mark in commerce around the globe. With self-isolation, lockdowns, and social distancing in effect, a significant change in consumer behavior and relationship with the service providers have been observed.
There is a massive spike in online shopping from the consumer end which leaves the business owners with a rather uncertain situation: How to keep floating if cash is tight? After all, online marketing is what reels in most of the customers.
Here are a few strategies that may prove useful to business owners who might just not only salvage but also end up making visibility and sales with the smart Amazon PPC Management.
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Refocus Your Spendings
During a recession, the business owners are first to cut down on extra spendings and limiting their budget. That means axing down on marketing and advertisement. In harsh times when they may seem a luxury, for many e-commerce business owners, it almost becomes a necessity to stay alive. So, instead of completely halting your Amazon PPCÂ Campaign, try a progressive focus approach.
Begin with the reevaluation of your current campaigns. Which are relevant to essential needs, are budget-friendly, and with most favorable performances. Cut down your wastes and bid smarter on keywords. You could try the automatic bidding feature that will keep the relevancy up to date.
Narrow down the ad run time schedule by testing out your target audience when they are MOST responsive. If you focus your campaigns at specific hours when customers are most actively engaging with your ads, you could not only end up saving the maximum cost but also be able to bring in better sales.
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Make Use Of The OpportunitiesÂ
You know what they say. With the grey clouds, there is a silver lining. While the average rate has dropped to 50% of Cost Per Clicks across the market due to cut down on ad campaigns, it only means there is now more opportunity for those who have decided to stay onboard and campaign smartly.
You can enjoy significantly lower costs plus lesser competition for now. Since most of the consumers are browsing from home now, its a golden opportunity to mine from that. With lower CPC and competition you can reach more impressions and build brand awareness if you are a small business owner. Make use of Amazon Product Photography services and Amazon Listing Optimization Services from Amazon experts such as AMZ OneStep.
People are sitting at home, bored, and looking for something to consume. Give them the assurance you are exactly what they need right now and can trust you to provide better services than they are used to. Keep them engaged with promotional sales, discounts, free delivery services, or gift card purchases, all for good faith. In return, if you play it right, you end up with good visibility and sales.
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Use Negative Keywords To Filter Out Traffic
Due to COVID-19 being the hot top everywhere, search engines have been flooded with the corona virus-related queries. Add negative keywords list containing all COVID-19 related search terms such as Pandemic, COVID-19, Corona, Virus, sars, virus cure, etc. This way, your brand will no longer be displayed or associated with stories regarding this topic.
Blocking such terms will help you restrict your ad being shown to irrelevant consumers and save your Cost Per Click of your Amazon PPC Campaign.
Final Thoughts
Things are already looking up in some of the countries that were hit originally with the virus outbreak. For the rest of us, it may still stretch out for months until things are finally under control. Leaving your Amazon PPC management hanging dry completely may not be the best cost-effective idea.
Amazon PPC Campaigns running with budget-friendly refocused spendings, smart operation, and new opportunities to avail, even small businesses may be able to hold through the tough times.
Learn more and in-depth about Amazon PPC Management from AMZ One Step blogs.