Trends and channels of marketing change over time. Although some trends come and go fast, Email is one platform that has stayed more or less the same. In reality, for both B2C and B2B marketers, Email continues to be the top platform for content marketing. It is used by 87% of B2B marketers and 77% of B2C marketers to nurture their audience.
It can also help you amplify your other forms of marketing, such as social ones. With that said, in their email marketing campaigns, marketers also face a lot of challenges. Marketers can waste a lot of time designing and sending out emails. It doesn’t look beautiful without adequate resources. This hinders effectiveness as your email marketing ROI is being dragged down.
Many businesses settle for this situation. It is because they cannot invest in an instrument to simplify the operation. Email marketing tools don’t always have to be costly, but. You will find several free resources for email marketing that can help save you time and money.
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Marketing of HubSpot Email
HubSpot has recently released a free email marketing tool. It is best known for its marketing automation platform. It can support many of the transactional email needs of a small business. HubSpot Email Marketing’s free edition will do that if you need to send kickback emails from lead deals. It can also send thank you emails after buy, or support current campaigns. Its ease of use is one of the best aspects of HubSpot’s free email tool. The tool features a convenient visual drag-and-drop editor. It also comes loaded with ready-made models to get you up and to run. Of course, what distinguishes HubSpot Email Marketing is its native integration. It integrates email marketing with other HubSpot instruments. That will create a centralized contacts database, organize it into lists, and manage and check email output.
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Sender
With features to ensure deliverability, Sender is one of the best free email marketing tools on the market. Without any HTML awareness, it lets you create stunning newsletters. Only choose a template and customize it with images, videos, and text elements. To make an even more significant effect, you can even personalize your newsletters for each recipient.
One of the best reasons why it’s on our list is the Sender’s robust analytics feature. It helps you to check who opened your emails when they were opened and clicked on the links, and more. Based on your subscriber behavior, it also helps you build reliable buyer profiles. The reason behind this is you can refine your current email strategy and compelling craft offers.
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Sendinblue
Sendinblue is a forum for marketing communication, incorporating both email marketing tools and more functions. It is such as management of customer relationships and the development of landing pages. The email design functions of Sendinblue make it easy to create a great-looking email. The Email with over 70 design templates. Plus, all these models are sensitive, and you can preview your results to ensure that your design looks in any screen format the way you want. You can use functions such as A / B checking and segmented recipient lists. It is after designing your Email to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
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Omnisend
Omnisend is a sophisticated marketing platform for e-commerce. It incorporates all the contact channels in one location. Its free plan contains Email, but it is more than enough to help small and medium enterprises‘ email marketing efforts. It enables you to automate your Email delivery using behavioral stimuli and time your messages based on your customers’ convenience.
To send out more important email marketing messages, you can use its extensive audience insights. Using time-saving features such as the Product Picker helps you choose all the items you want to include in your inbox. You want to include it to craft beautiful newsletters. To further maximize your email efficiency, scratch cards, discount coupon codes, and gift boxes can also be included.
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SendPulse
As a multi-channel marketing site, SendPulse advertises itself. Its email marketing feature is the most common. It comes with many email templates crafted that you can customize using a drag-and-drop editor. You can then set up these personalized emails based on user actions, event cause, and other variables to be sent out at the right time. An excellent way to recognize the most critical subscribers is the subscriber rating feature of SendPulse. It allows the open and clicks rates and each subscriber’s read and unread rate to be analyzed. To customize your emails by name, gender, date of birth, age, and job position, you can even set replaceable text fields.
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Email from Benchmark
For an email marketing tool, Benchmark Email is a great choice. It is an excellent choice to design responsive emails that look great no matter which device they are displayed on. You can also edit the image right on the website if you need to add pictures to your Email. The email editor allows you to add effects, stickers, and text to deliver your message.
Based on sector, form, and occasion, you can choose from loads of pre-designed templates. You can also use the editor to create emails from scratch for the more HTML-savvy. The dual view lets you see your Email’s design as you edit it, simplifying the whole process of creating emails.
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Mailchimp
Mailchimp is a pioneer you’ve already heard of in email marketing software. Their free plan offers you basic features of email marketing, such as designing and scheduling emails. What makes this an excellent tool for email marketing is its smart recommendations feature. It gives you valuable feedback from the audience to maximize your marketing efforts.
You are using Content Manager, where you can store your photos and files for easy access. It is easy to design emails on the platform. At critical stages of the buyer journey, Mailchimp helps you automate your emails. It is to send out welcome emails, order confirmations, abandoned cart reminders, and more.
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MailerLite
Sophisticated features such as the landing page creator and the customizer pop-up make MailerLite stand out among the market’s free email tools. It is to create beautiful emails, besides the basics like the drag-and-drop email builder.