Content Marketing Outsourcing: The Agency VS Freelancer Question

Content marketing is the creation and sharing of an online material that intends to arouse its audience’s interest in the product or service. To achieve better results in content marketing, outsourcing must be done. For this, the best option is to choose either a freelancer or agency to handle the outsourcing matters. There are various ways to choose between choosing an agency or a freelancer. But before getting torn between these two, here are some of the reasons why there is a need to outsource your marketing content:

1. Lack of knowledge
2. Insufficient bandwidth
3. Desire to manage the tight budget
4. Desire to put and incorporate some practices
5. Intense growth plans and assertive metrics in marketing

Moreover, if there is a gap between the metrics in content marketing and the capacity to execute it, then this is a clear sign that you will be needing outsourcing for your content marketing.

Now that you have identified your outsourcing needs, you can then ponder when to choose a freelancer and an agency.

Agency Content Marketing

Advantages:

–    More and collective knowledge

–    Costing is lower and more practical especially for bigger and complicated projects

–    Wide variety of skills and expertise

–    With higher potential bandwidth for special projects

–    More expertise in contract and agreement drafting

–    Offer more strategies in consultation

–    Deeper vertical enterprise

Disadvantages:

–    Some of the agencies have relationship issues

–    Risk of having friction between in-house and agency teams

–    The tendency that you have to adjust to the agency’s existing processes

–    Potential for miscommunication

Freelancer Content Marketing

Advantages:

–    Potential to save more compared to SEO agency

–    More practical to choose if the project is simpler and less complicated

–    Better communication since you will have to deal with everything on one person only

–    Possibility of more extreme flexibility in bandwidth and even in scheduling

–    Some freelancers have more skills also

Disadvantages:

–    Your company will be responsible for hiring and management

–    Some of the tasks like drafting of contracts and quality control (editing) will be done by your company

–    Higher risks of delays can happen because of possible errors and failures

–    More limitation in the time availability

How to Know which Can Work for your Content Marketing

Before finalizing who will you choose, it is important that you know what your company and project needs and the existing resources that you have to accomplish your expected outcome.

Also, other things to consider include:

1. How much time that is needed to accomplish the project
2. If there is a need for assistance in terms of strategist
3. If there is a plan to expand the outsourced inbound marketing, and what kind of expansion
4. The ability to manage multiple contacts for various reasons like quality control, training, payment, and other matters
5. The capacity to handle risk and unanticipated delays like sickness of the freelancer or unexpected need to terminate the contract
6. Having the commitment to more training and education
7. On-site editing resources available for better assessment and review
8. The growth trajectory and its rapidness
9. Budget matters
10. The control to the process of communication and collaboration