Digital Marketing for Lead Generation

We all have heard about digital marketing. Because we are no longer in the era of promoting our product door-to-door or pasting flyer campaigns on the wall, advertising the brand through online marketing among the targeted groups of people is the major objective of any business.

Is focusing on digital marketing enough? 

Digital marketing and lead generation both need to go hand in hand. We have to properly nurture the interested prospects to turn them into our customers which can be achieved through lead generation strategy. Although digital marketing and lead generation are not unrelated terms, a digital marketing strategy should include effective lead generation to initiate consumer interest in your products and services.

What is lead generation?

In simple words, any person who shows an interest in the company’s products or services is perceived as ‘lead’. 

And lead generation is the marketing process of capturing those consumers’ interest into your offerings, supporting them throughout the buying process to convince them about your products and services and convert them into a customer.

However, not everyone can be considered as the lead due to the distinctive choice and taste from one consumer to another. Most companies neglect this and make the mistake of marketing their product to just anyone. Lead generation is not limited to merely targeting people who downloaded your post, determining a good leader requires effective marketing strategies as customers are now more informed and are less likely to respond to random ads and campaigns.

Why is Lead Generation important?

The increase in competition and availability of abundant information has created difficulty to track and reach potential customers. When a person shows organic interest in your company’s offerings, their effort to make the purchase is natural but if a person does not have interest in your products or services and you still persuade them to make a purchase, they are likely to feel forced to consume your products or end up not buying them which will make a negative impression of your company. Lead generation is all about using the company’s resources in the right market and attracting sales-qualified leads (SQL).

Lead generation is important to target the right customers, increase brand awareness, build loyal customers, and generate qualified leads. The higher quality leads you to create, the more of these leads will convert into sales. If a company focuses on lead quality, the chances of converting a lead into a paying customer will also increase. Without these leads, the company cannot make a higher sale or attract new customers.

Having higher conversion rates will give the confidence to invest in the quality leads that eventually increases Return on Investment (ROI). Targeted lead generation can create a difference in increasing your business growth and generate new demand but as self-directed buyers are engulfed with information each day, it requires certain digital marketing strategies and techniques to meet the marketing shifts. Digital marketing helps you increase the rate of new customer acquisition by focusing on quality leads.

What is digital marketing?

Digital marketing is the advertising process of promoting products and services among potential customers through a digital medium. 

It is also an umbrella term that includes any form of marketing strategies like content marketing, Email marketing, social media marketing, and Search Engine Optimization (SEO).

As we are increasingly becoming digitized, from banking to consuming things, we can easily find consumers on the digital platform that is why many business companies have started to spend their time and money in digital marketing for generating qualified leads. 

Digital marketing identifies the potential consumers, ensures those targeted audiences are viewing the content, and generates a consistent lead pipeline. Because lead generation is beyond generating only leads, it requires other components that are just as important as lead generation strategy, which digital marketing set you up the proper components ensuring every aspect is properly performed.

Why digital marketing for lead generation?

Unlike traditional marketing, digital marketing is traceable and measurable. Due to pervasive algorithms and techniques of the internet and technology, the data of customer engagement and user behavior has been deeply analyzed by digital marketers. By measuring the marketing efficacy in data and numbers, they create aimed content and advertisement towards the exact customers for better leads and engagement. There are various digital marketing strategies that can be planned based on the nature of your business to increase the visitors and get organic leads:

Create an effective remarketing strategy 

Remarketing is the process of targeting or getting connected with the prior website visitors who have shown interest in your products.

Generating qualified leads takes often longer period even if someone visits your website dozens of times. This can fear most of the businesses but that is where remarketing needs to be taken into action. 

A strategized digital marketing technique is used to serve ads in front of those interested audiences who know about your business. This helps to increase brand awareness and online visibility that reminds them to make the purchase. 

Research of Word Stream found that the more times a user sees an ad, the higher is the conversion rate. While only 2% of the website visitors convert into a lead, 70% of the customers who see ads on your website are likely to convert into qualified leads.

Strategize optimized content

Content marketing is the marketing process of offering valuable information and relevant content to a clearly defined audience. It is one of the powerful ways to bring organic visitors to your landing page. 

Although your website is well crafted, it may not generate leads if it does not have online visibility among your targeted audience. So, a digital marketing strategy of creating optimized content can bring your content on top of the search engine and bring more visitors.

With content marketing, you are giving them impactful information without asking them to buy anything. That is why the more satisfied the audience gets with your content; the are more likely to click your page. It is the process of maintaining a stronger relationship with your customers which plays a bigger role in lead generation.

Develop social media lead generation

Social media lead generation is all about creating engaging content that compels the audience to take action from a swipe-up option in the stories or clicking on bio to lead them into your website.

Social media is home to 3.02 billion active users worldwide. People need to know your existence to become a customer. Social media pulls the audience, builds relationships, and ultimately makes conversions. This can be achieved through a variety of digital marketing strategies as many social media platforms have ad formats designed for lead generation.

52% of social media marketers believe social media has a positive influence on conversion rates. It is the biggest platform to increase brand awareness and boost the leads by publishing required written articles, videos, infographics, quizzes/polls, and any relevant post that is worth engaging.

Pedal Group is the leading digital marketing agency in Nepal helping you establish your business as an authority with informative, targeted content with a strategy that follows your audience and boosts your SEO efforts even further on the digital media.

We aim to disseminate what we know in subjects relating to integrated marketing that includes digital marketing, advertising, content creation and marketing, public relations, branding, event management, web solutions, video/photography, corporate social responsibility, etc. that might help you remain informed. Drop-in your feedback. We are happy to improve; always!