Businesses aim to make it to the top of Google rankings. That is not only important for their businesses to grow but also to keep generating income. There is no magic button you can press to bring your website up in rankings. However, there are a few steps and strategies which ensure positive results. It takes persistence and dedication to make a lead because of updates in Google’s algorithm. Before you make any changes, it is essential to note the present rankings of your website. After that, there are a few ways you make your website soar to the top of SERP:
Build a Diverse Backlinks Portfolio
Links are an essential part of SEO and play a vital role in the rankings of websites. However, quality links are critical. Spammy links can hurt your website’s ranking badly. There is a trick here too. Webpages that have backlinks only of high quality might be flagged and put for a manual review. That is because your website might look too clean. Mainly, as websites grow, they acquire links from both smaller and more prominent websites. It appears natural to the search engines and also gives your website a diverse profile. As a result, having a backlink strategy is extremely important.
Create Better Content
Quality content is one of the oldest factors known for better rankings. Even in 2021, this holds significant importance. Users will direct themselves towards informative, helpful, and valuable content. With an increase in the competition, this has also become challenging. There are ways by which you can ensure your content is resourceful.
One way to ensure this is by using data-driven articles. Backing up with proof and accurate data always gains the trust of users. You should use data and stats of recent studies, nothing older than three years. Also, you can use storytelling as a method of articulating. Stories not only capture attention but also keeps the users engaged and keeps their emotions evoked.
Along with this, it is essential to make sure your content is interactive too. Using images and videos engages the audience more than just written material. Puzzles, quizzes, and surveys keep the users interested and engaged with the content your website has provided. As a result, more traffic is attracted to the website, causing it to come up in rankings.
Focus on Topic Clusters
Along with keywords, if you focus on themes, your website will benefit a great deal. The Google algorithm has evolved and now understands the users’ intentions and what they expect as answers. As a result, it has become essential to look at the context of any content that you upload. That is known as “user intent,” and it is crucial to consider if you want your website to do better.
There are a few factors that can help in achieving this. If you know your target audience well, this will not be difficult. For example, a simple search “android” could mean several things. Android help for mobile users, Star Wars fans could be looking for droids, or robotics enthusiasts are searching for Androids’ information. As a result, if you can identify whom you are targeting, it will win your rankings.
Pay Attention to Technical SEO
Even if you are doing everything as directed but not paying attention to technical, your website will never rank. Technical SEO makes sure the website meets all the criteria of modern search engines. Regarding technical SEO, there are few things you could consider.
Make sure your website loads on HTTPS instead of HTTP. The S stands for a secure connection. Google warns people before they load an HTTP website and recommends them to visit a more secure website. As a result, a considerable chunk of people might turn away from such websites. Another step you can take is investing in crawling software to help you check your website’s technical health. There are many more factors to consider in technical SEO, as it is detailed and quite complex.
Make Sure Your Website Is Mobile-friendly
In 2021, more than half of the users are online from their mobile phones. While to rank well, your website needs to be performing well on cell phones. There are several tests available online that can determine how your website performs on a mobile phone. The results will give you a possible list of issues, if any. The more diverse your website is in terms of its user experience, the better its rankings. It can then target people that use all sorts of devices.
On-Page SEO
If your keywords get efficiently placed, and you know your target market, using on-page SEO will maximize your website’s performance. Multiple elements fall under on-page SEO. One of them is knowing how to optimize title tags. It is essential to make sure each title tag is unique, to the point, and descriptive. Using the same title tags repeatedly will harm your efforts. Google shows around 60 characters on SERP. However, you should not cut your title off if a longer one suits the content.
Using structured data markup or Schema markup helps Google to understand your content better. For example, if the suitable schema around the author’s name in the article’s HTML indicates to Google that it is the author’s name, not just any name in the content. Not only does this make Google understand your site better, but it will also make a massive difference in the traffic flow of the webpage.
You can ensure your on-page SEO by paying attention to title tags, avoid default title tags, and use dashes and pipes between terms to maximize the results. Title tags make or break traffic.
Conclusion
The essential element that these steps ensure is that the information used is accurate and directed towards the right audience. Some of these steps might seem tedious, but they provide positive results. Identifying and understanding your targeted audience may take some time. However, once you know and work on these points endlessly, you will dominate the SERP rankings with dedication. After following these steps, your website will be able to withstand anything Google throws at it. It might seem not very easy, but once you take these steps in the right direction, the whole thing becomes easy.
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