Four Proven Ways To Generate Leads Through Social Media Marketing

For most businesses, when you mention lead generation, social media is usually the last thing that comes to mind. And it shouldn’t be. Only a few companies have discovered the gold mine that is social media are fewer are using it to generate leads for their businesses.

In this digital era, you cannot rely on getting leads organically. You can leverage social media marketing for lead generation and reach more people with your brand. In this article, you’ll discover four ways to generate leads on social media.

How to get leads through social media marketing

1. Special offers and freebies

Everyone loves discounts and freebies, so why don’t you think about having giveaways on your social media platforms? Such campaigns are thoroughly enjoyed by people and are just the things they love to share and tell others. 

To get their data, you can include an entry form for the giveaway. Make sure to specify ways that they can share the offers through their social media channels. 

It will help to grow your audience and reach more people. Whenever they mention your offer in their communities and social media platforms, you get more leads and prospective customers. 

2. Surveys and Polls

Instead of guessing what your audience wants or is interested in, why don’t you ask them directly? Your followers can provide you with tons of valuable information on how to improve your brand and continue giving them useful content and services. One of the most important branding elements is your logo of course. If that foundatio isn’t solid try a free tool like Logo Creator to create different concepts. Conduct a poll before finalizing it. 

Polls are an excellent way to get feedback on how people respond to your brand and your content. It also tells you what their pain points are, the solutions they are looking for, and the areas of dissatisfaction they’re having. 

It can also convey you what you need to keep doing and what you need to stop doing to keep your audience satisfied. To increase participation, you can provide incentives for taking part in the poll.

Here’s a Twitter from Pam Moore,  CEO, and Founder of Marketing Nutz. It enabled helps her understand how her audience felt about Snapchat for B2B marketing. 

3. Referrals

Using referrals can be tricky, but you can pull it off if you play your cards right. Referral campaigns can be excellent lead generation tools, and they also help to engage your followers. According to Nielsen IQ, 92% of buyers trust the recommendations of their friends and family. This means that you can use referrals to instil trust in people who are just getting to know your brand. 

Create attractive offers for the referrer and the referees, such as gift cards or even cash incentives. It might be the gentle nudge your customers need to spread the word about you to their network.

With a social application integrated with your marketing automation platform, it will be easy for you to set up referral campaigns that cut across major social media platforms, allowing you to increase your customer base rapidly. 

Since every shared message will have a unique link that monitors referees’ responses at every point to the conversion stage, you can easily track the campaign’s progression and effectiveness and understand how your referrers are helping to spread the word.

4. Discounts

Flash sales and discount codes have always been handy tools to increase brand awareness and generate leads. Include a powerful call-to-action and make it urgent by adding a deadline to get people to respond to your campaigns quickly.  

Many consumer companies have adopted this strategy as an effective way to eliminate cart abandonment. However, it’s also very resourceful to B2B businesses. 

Conclusion

Lead generation through social media marketing is possible and very practical. Using the strategies listed above, you can rapidly increase your customer base and reach more people in a short period.