In recent years, the world has changed, and so have marketing trends. With technological innovation and everyone adopting digital platforms, digital marketing has emerged as an effective way of promoting a brand and boosting revenue. Digital marketing has taken over the marketing arena, and businesses of all sizes are moving towards the trend.
With people spending a significant time on online platforms, businesses are not ignoring the importance of online presence. This is the reason why Digital marketing certifications are becoming more and more popular among professional certifications. An increasing number of students and professionals are opting for digital marketing training in Chandigarh. There are several reasons why the scope of digital marketing is bright in India.
As per a survey, almost 22% of the population across the globe is on Facebook. With social media penetrating our lives to such an extent, customers are becoming increasingly active in the virtual domains. None of the companies should miss out on this humungous opportunity to grow their business online. Digital marketing is something that you can’t ignore anymore. In fact, digital marketing can bring more ROI than conventional marketing strategies.
Who is a digital marketer?
A digital marketer is a professional that enhances your brand awareness and increases lead generation across the digital channels. The digital channels consist of the company website, blog, social media, search engine rankings, email, and display advertising.
They also look after content marketing, social media marketing, email marketing, measuring KPIs of each channel, boosting search engine rankings, collaborating with influencers, etc.
Benefits of digital marketing certifications
- Explore the wide array of career options
One of the best aspects of digital marketing is that it is not confined to a single field. Businesses in any industry or sector can gain the benefits of digital marketing for expanding their business. With digital marketing certification, you can find great job opportunities in any sector. From large corporate houses to start-ups and small companies, there are a lot of employment opportunities in this line. Also, the digital marketing job profiles are quite diversified. So you can pick the best profile that suits your skill-set.
- Improve your market value
As per marketing hiring trends, there’s a steady demand for digital marketing skills. However, despite the high demand, there is a huge gap between the demand and supply in their sector. In 2018, the demand for digital marketing professionals was 59%, and the supply was only 19%. Thus, anyone with digital marketing certification will be highly valued by employers who are looking for the right candidate. This will enable you to demand high salaries as well.
- Fetch high salary packages
Digital marketing has emerged as a domain where there is a clear shortage of digital marketing talent. Companies are ready to offer high compensation to the candidates who deserve it. Professionals that have certification have advanced skill sets, and they can easily demand higher salaries in exchange for their skills.
- Enjoy flexibility
Yet another benefit of digital marketing jobs is that they have flexible work timing. The entire domain works around the internet and internet-based marketing concepts. The physical location of the professional barely matters. Digital marketing professionals brainstorm ideas, perform their duties, and operate from anywhere at any time. They only need a good internet connection. This offers greater flexibility to digital marketing professionals. Irrespective of your location, you can perform your job efficiently. This is not possible in the conventional marketing arena.
- Learn skills and creativity
Digital marketing is an emerging and evolving field. When you enrol in a digital marketing course, you will be taught relevant concepts and skills. As you learn, you become more and more interested in the field. This further offers an opportunity to expand your skills and gain new skills. When your digital marketing course is complete, you will have the required knowledge, skills, as well as practical experience for improving the marketing strategies of a company.
- Certifications have become a prerequisite
Digital marketing certifications have become the gold standard in the modern industry. If you have one, the employers would be ready to hire you and pay you a good salary. You will be able to reduce the gap between the demand and supply of marketing talent in the industry.
As more and more businesses move towards the digital marketing field, the demand for digital marketers will escalate further. Businesses will look for professionals who can add some value to their business. One of the best things about digital marketing is that there are no stringent prerequisites for entering this field. With the certification program, you can gain knowledge of specific digital marketing concepts and skills for taking the company’s growth in the right direction.
Considering the above-mentioned benefits and the career scope, enrolling for digital marketing training in Chandigarh is the right choice.