Google, Yahoo, and Bing are the world’s three biggest search engines, fulfilling trillions of searches they constantly compete for more users in the search market. As all these services, the same purpose but they are very different from each other.
They differ in every aspect, from search pattern to conversion rate and SEO. Every aspect serves in a unique and different way. Yahoo, Google, and Bing are the sites that are competing with each other to provide the best services to its users. Give all the appropriate results, which they want and provide the best services to customers.
All of the three offer free services to its customers via unified login that can help to access other pages. The common thing in them is web email, which is another plus point of these search engines. Yahoo has another popular feature called Yahoo Messenger, which serves as a tool for connecting with the live audience.
Google is the simplest search engine while Yahoo and Bing have focused on being a web portal. Yahoo also has a messenger app while google yet not have that feature. Google is offering advanced capabilities like Google Docs, that Yahoo does not support.
In short, there are numerous advantages, which make them different from each other and all of these serves in a different way. Moreover, their conversion rates are also different, and all are unique in one way or other. This article will describe all the possible differences.
Major Difference
There exist a huge difference in all of the three. The major differences are:
Bing
Why use Bing?
Bing has reached a record-breaking search engine market of 21% share. Over now, the searches from mobile clicks and search delivered reach to 166%. There are several huge reasons to use Bing:
- Budget: Bing is budget friendly; one can spend less money on Bing rather than Google Ads or AdWords.
- Cheaper Click: Talking about clicks, again Bing Ads can serve more than Google Ads, with spending the same amount of money.
- Cheaper Conversion: Spending less amount of money on Bing can generate more leads. Probably the cost per lead is approximately equal to 25% and cost-per-click is 35%. It is much less than AdWords.
Services Bing offers
- Audience research
- Keyword research
- Competitor Analysis
- Setting up billing
- Campaign strategies
- Maintain Bing Campaign
- One month optimization
How to start?
For starting Bing, you will need to have a Bing account and access for previous campaigns. However, if you do not have a Bing account then you have to have an email to start. Next step is to install a budget and the last one to add detail.
How to Track Conversions?
It is quite simple to track conversion on Bing. You can set conversion goals on targeted areas to track the action taken by your visitor. This can done by using Universal Event Tracking (UET) to track conversion rate on Bing. It enables tracking of the website from Bind in Google analytics.
Yahoo
Yahoo yet another search engine which serves in the best way. It suggests registration for a domain that serves to have a long-term focus and prevent losing a domain with an accident. By linking relevant inbound links, within the site can increase the site visibility, this will increase conversion.
You can track conversion by using Yahoo site Explorer; this will help you have an insight look about index pages. To maximize crawling of the site and increasing indexing, one must use fresh content.
The conversion rate in Yahoo
Using conversion tracker to gain visibility is more helpful. Anyone can track conversion on your yahoo site if that person gets himself or herself registered to your site.
To make this happen there is a need to create a conversion rule with name and category. Then add a snippet code a conversion tracking tag, this code will tell when a user reaches on your site.
Google is the top search engine and when it comes to the SEO for Google then a lot of wisdom required, that this must not be displeasing. This can maintained by using relative keywords, search tags, inbound links, outbound links, and top-level domain.
Google SEO is much easier than those two. Although it is, time-consuming but will give a proper output. Google wants a fresh relevant content to rank on top and it will destroy those who are buying links. Google wants its users to report the site, which is cheating or doing something, which is against ethics.
Conversion Rate in Google
Conversion tracking in Google Ads gives the information about how your site is working. It simply works based on setting goals. Depending on a business site, the conversation rate works whenever a customer does a purchase.
Identifying that your customer wants and target them by setting specific goals will help increase the conversion rate of your website. After that whenever a visitor performs an action, for example, buy anything it will record in Google Analytics.
Conclusion
This article describes a huge difference in conversion rates between Bing, Google, and Yahoo. As all of the three are major search engines and serves in a unique and different way, therefore their conversion rate method is also different. It is not easy to decide whether which portal serves the best because all of them provide the best search results in a unique way.