The coronavirus is spreading day by day all over the world. People’s life has been greatly affected by it. We are not able to do our outdoor activities in the same manner as we used to do earlier. It has also become difficult to purchase the things of our daily use from shops in the market. It has greatly affected ecommerce, advertising and marketing. Some other fields like FMCG, entertainment and travel are also affected by it.
1.Behaviours are changing- As we all know that there is a great chance of infection if we go to stores, so we should avoid going there. There is a shortage of stocks at the stores also. Therefore, the people are shifting towards online shopping for the ease of getting items. Now since the people have started purchasing the items through online shopping, they will continue it even after the end of the coronavirus.
2.More use of eGrocery- Due to the coronavirus issue there is a rapid increase in the use of eGrocery. The sales of seafood, meat and vegetables has increased three times in the Meituan Dianping company, China. The grocery orders have been doubled in Alibaba Group’s part named as Ele.me and the sales have increased four times in JD Daojia.
3.Different way of selling food- Due to this outbreak some people in China have adopted smaller stores, e-commerce and omnichannel instead of selling them in retail channels which is an offline method. An example of this is beverage and instant noodle producer- Master kong. The supply chain was adapted as a result of keeping an eye on retail re-opening. Because of this the recovery of the supply chain has been increased by 50%. This helped master kong to provide beverage and instant noodles to about 60% stores which was much more as compared to other producers. Some people who were interested in cooking themselves by keeping themselves at home were offered half cooked food from some restaurants.
4.Delivery of food- Because of the crisis in china there is an increase in the number of networks for food delivery. Customers could not go to the restaurants to eat because of the outbreak. The only option was the delivery of food to them. By doing this they earned good profit.
5.Better use of labor- Because of the outbreak the people were not going to the cinemas, restaurants and hotels. As a result, the employees there were useless. Alibaba used those employees in its digital-first supermarket known as Hema. The job of delivery was given to those employees.
6.Benefit from cosmetics- Due to the outbreak around 40% of the cosmetic stores of Lin Qingxuan company of China were compelled to shut down. People working there became influencers who were originally beauty advisors. This made them achieve a growth of 200% in comparison to the year that has passed.
7.Services of healthcare- For supplying medicine to the patients, a service of free online consultation was launched by JD health. Alibaba decided to provide products to hospitals present anywhere.
A software known as t shirt designing software helps customers to put their own design and written statement on the t shirt and then customers can purchase the t shirt from e-commerce stores.