How to set up a successful Multi-vendor Ecommerce platform in the market?

With people staying indoors for a few months now, they are leaning towards online shopping and delivery services to fulfill their needs. Apart from the essential needs, other necessities are also being delivered safely in the pandemic season. 

As mentioned earlier, since people are under lockdown, the sales of the several Ecommerce clone app have spiked at a larger ratio. People are finding it highly convenient to shop from their homes and have it delivered safely without any contact by the delivery executives. There are few facts specified below to back up this fact:

The total sales in the eCommerce or the mobile commerce sector have increased to $262.80 billion in the year 2020 from $200.81 billion in the year 2019. 

From 74.8% percentage of sales in the year 2019, it has now spiked to 77.9% in the year 2020. 

By the year 2020, the eCommerce or the e-commerce industry is expected to hit $333.65 billion.

All these started in the year 2015 with a mere sales of $37.72 billion, and it has been an obvious upward trend ever since. 

A study by Criteo, a retargeting company, stated that the number of people using smartphones is also increasing each year. For instance, in the year 2015, 18% of shoppers used a smartphone to buy products, and in the year 2016, around 25% of the people used a smartphone for shopping. 

Similarly, the average order value was also found to be elevated with each passing year. 

The study also found that people between the ages group of 18-44 shopped the most via smartphones.  

All these statistics stand evident for the fact that people prefer the multi-vendor shopping cart software over visiting a store for their shopping needs. In the forthcoming years, this trend is expected to increase rapidly. 

Why do users opt for shopping via eCommerce platforms?

There are a few crucial factors due to which users prefer the online shopping experience over the traditional method of shopping. A few of the elements are highlighted below:

Quick navigation:

Users find it easy to navigate through eCommerce apps. The user interface of the apps is designed in such a way that users find it attractive and, at the same time, are able to spot all the functionalities they require quickly. With just one click, they can purchase any product or item they like. The app also offers high speed, so users need not wait for the product page to load.

Security:

The multi-vendor eCommerce platforms offer enhanced security, and this is one of the major reasons due to which users prefer the online shopping method. All the products or items they view are kept private, their shopping orders, payment details, and other related data will not be divulged to anyone under any circumstances. This has allured more users towards the eCommerce platforms.  

Offers and discounts:

Shopping via an online app is beneficial for users as they can avail of multiple offers, redeem coupons, and more from time to time. This way, they will spend a little less on the products they require. Visiting a store and purchasing a product will not guarantee them a discount. So, they opt for online shopping. 

Flexibility in buying:

The eCommerce app provides the facility of buying items at any time of the day. Like an actual store, the online stores do not have fixed timing. No matter where you are and when you want, you can place an order via the app in a jiffy. This flexibility is also one of the key qualities due to which users prefer shopping online. They can also exchange or return their products if they are not happy with it. 

Comparison of products:

Another advantage is that users can compare two or more products and buy the best one that suits their needs. They can compare the features of the items, price, quality, view reviews, and more. It will help them buy an affordable product with great quality. 

Less time-consuming:

Shopping via eCommerce marketplace software will save users’ time. They can avoid the travel to a store, search for a product, wait in billing queues, and come back home tired. They can shop an item of their choice in the comfort of their homes with just a few taps on their smartphones. 

Access to larger inventory:

When users visit a store, they will not have the patience to go around the entire store and choose a product of their choice. They might miss out on many items. This will not happen with an online app. With an app, users can access all the products patiently and choose the best one. The chances of missing out on products will be less with an app. 

Curbside pick-up

Users can also shop online and pick up the product from the store. If they are not satisfied with the product, they can exchange it or return it. This is an added advantage if users shop via an online app. 

Features that users require frequently:

In a survey conducted by Clutch, an eCommerce app survey company, there are a handful of features that users frequently need when it comes to an eCommerce clone app. They are listed below:

Discounts on products:

Users require more offers and discounts for the products or items they purchase. They look forward to discounts when shopping via an eCommerce platform. 

Notifications: 

Users wish to stay updated on all the information you have to offer. So, sending details via push notifications is a feature that users require in an eCommerce app. 

Rewards and referrals:

Users who regularly purchase via the app should be provided with rewards. It will encourage them to buy more items using the app. Referring to their family and friends to the app will also earn them referral rewards. 

Product suggestions:

Users like it when the app shows personalized recommendations. It will help them choose a product of their choice in a short time. 

Augmented reality features:

Including augmented reality to the app will help users select a product that suits them. For instance, it will help them know if the furniture suits your living room or not. 

Social media account integration:

Users will find it comfortable if they are able to use their social media accounts like Facebook, Twitter, etc., for logging in to the eCommerce platform. 

Start your eCommerce business now!

The detailed information specified above will help you build a successful and revenue-generating eCommerce business in a jiffy. Find the best company that excels in multi-vendor eCommerce script development and discuss your business ideas in detail with their team. Launch it on major platforms and gain more users right away.