For some it is the logo that represents the brand identity, for others it is the website. In reality brand identity is something greater than both of these elements. Brand identity is your brand personality which you created over the years and now it is up to you to maintain that image for your visitors.
Building a corporate brand identity is not an easy task. Your perception is built over many years of consistency, customer service and long hours of hard work. A corporate layer is formed with the help of over the top customer experience and engaging content. A unique business model and high-quality products.
There are brands who spend thousands of dollars on digital marketing but don’t realize the power of branding. Of course, a professional digital marketing agency will keep the right balance among spending money on advertising and investing energies in building a strong brand identity.
Let us look at the different elements which help in building a corporative brand identity.
Create a mesmerizing logo
Let’s start with something very basic. As we all know that logo is the first impression when your customer land on your front page. Visitor should see something that is unique, and something can catch the eyes of the customer in those early moments of attention-grabbing time.
It is not just some shape with colors and a tagline. Your logo holds a perception of your brand in the eyes of your customer. Do you really want to create a weak first-impression or you’re willing to mesmerize your customers with an amazing logo?
Awe-inspiring Brochure
Second element which catches the eye of the client is your brochure. Whenever you make a proposal for your business, the client first try to grasp everything via a brochure. If you have all the services listed in the brochure then it gets easy for the client to do business with you. The quality of the brochure depicts the probability of business closure you will get.
Put everything in the brochure. From your company goals, aspirations, and why you are different than your competitors. Most of the brand owners fail to realize how a simple brochure can leave a daunting impression in the eyes of the customer.
Minimize the pages of your flyer
A one-page flyer is the most efficient way to highlight your business. Although flyer is treated as a cheap way to show your business but in reality it is quite an efficient way to deal with showcase your business needs in a more convenient way.
Sometimes it is not necessary to overload the customer with a lot of information. A flyer is simply presentation of your business in a pocket-size format. You don’t have to make it that big. You can minimize the booklet and create more impact with your flyer.
Professional Business card
If you’re an Entrepreneur or representative or any organization then you might realize the power of business cards. Same goes for any brand that is willing to make a mark in the market. For businesses a business card is a way to express your work, your services, and your mission to various clients.
This is the first thing any potential customer will ask for. You must present them a card which can let them know what your core services are. You can start with a basic card and as you grow you can advance your card by hiring a professional website designer.
Eye-Catching Letterheads
An eye-catchy letterhead is one way to differentiate your business with others, you can easily focus on your service and highlight the USP in your letterhead. Furthermore, you can use design to impress the clients. This is a great way to create a corporate brand identity that can lasts for months to come. A brand identity created in this manner is a sure-shot way to be remembered for generations.
The aim of a letterhead is to present the client with a meticulous text which will represent your services. Include everything in the letterhead. From your contact number to your vision of the business. This will help the client understand the core values of your brand and make the right choice while doing business with you. Â
To conclude it all
To end it all we need to create brands that are unique in nature and at the same moment deliver some message to the world. A good way is to start with why and move your way to the top. Brands who identify the need to belong and work on that are the brands that have more probability to succeed.
Brand identity can be anything ranging from logo to a website to the overall brand integration, so make sure to get that right before customer creates any perception in the mind which is often difficult to rebuild.
A good brand is something which is not just used, it is remembered by people and referred to friends. If the perception of brand is good in the eyes of a customer, this can save you a plethora of marketing cost.