Instagram is one of the most celebrated and well-known social media channels. Its engagement is ten times higher than Facebook, which shows it’s more popular than you imagine. Selecting Instagram as a marketing tool for your business is actually not a bad idea. You could spot plenty of brands and companies on Instagram who marked their footprint and fruitfully marketed their business. Marketing on Instagram is nothing but posting engaging pictures and videos.
This article will show some of the leading practices for businesses that need to follow in 2021.
Let’sLet’s get started,
Post Frequently
It is crucial to stay active on Instagram, especially if you are business owners trying to entice followers and increase engagement rate. You may have doubts about how often you need to upload content, right? It is recommended to post at least two times a day, keeping you fresh and energetic. When it comes to being consistent is essential; at the same time, it’s essential to know when to post.
The research study shows that 8 PM to 9 PM and 2 PM to 5 PM will be best for your first post, next 5 AM for your second.
Give Them A Real Story Instead Of Educating
Instagram has filled millions of brand posts, but some may forget to use visual content to showcase their business. You can lure audience engagement and attention through images, visuals, text, and plain message alone. Be a storyteller on Instagram to boost your engagement rate. Currently, people love to engage with genuine and engaging stories. Through your story you can emotionally connect with your audience. Do you know? Building emotional connections among your audience will encourage them to connect with your brand and business.
Show Off Your Brand Personality & Its Value
Three pillars you need to concentrate on Instagram to expand your business are consistency, innovation, and perfection. Remember, unplanned with poor structure won’t work for your business. Pay attention to key factors such as style, background, the way you approach, brand voice, posting impressive images, using the right hashtags. With the proper plan and framework, you can easily maintain your brand presence and its value.
Post High-Quality Visuals
Pictures and videos are everything on Instagram, so it is necessary to upload visually impressive content to increase more engagement. As a business owner, you need to grow more customers for your new products launched recently in the market. So that, drive more engagement for your newly launched product post, through instant Instagram impressions to escalate user engagement to your post. It makes your post more visible and many can get to know about your newly launched product in social media.
Make Use Of Trending & Relevant Hashtags
Using the most relevant and trending hashtags in your post is essential to make your post appear at the top of the feed. It is better to pick industry-specific hashtags related to your content than most latest hashtags. If you feel your business is becoming low, you can create branded hashtags. It helps to increase your discoverability and can build a strong network for your brand.
Harness The Power Of User-Generated Content
One of the best pieces of content for businesses to build awareness and authenticity is user-generated content. It attracts more audiences and encourages them to connect and use your brand. You can increase user-generated content by posting visually enticing posts. Also, value or appreciate people if they share your content or reviews.
Be Updated With Current Features & Changes
Instagram keeps on updating its features and adding new ones, according to user preferences. Within two years, it has come up with new trending features called IGTV, stories, reels. So go the trend, be updated with current features and effects. Be the first person to get updated; it helps to beat your competitors.
Monitor Your Performance
Knowing your place among your competitors is a great benefit. Monitoring your performance is vital to improve your progress. Using the Instagram analytics tool, you can get the following information,
- You can track your post-performance
- Know what is trending
- Measure comments & hashtag usage
- Get engagement rates
- Find influencers
With the help of Instagram analytics, you can know what is working and what is not working.
Come With Promotional Offers
Using Instagram, you can drive traffic to your websites. To increase traffic, you can post more promotional offers, seasonal deals, and offers. By doing so, it will boost your click-through rates.
Team Up With Micro-Influencers
On Instagram, influencer marketing is becoming quite trending and popular, especially picking micro-influencer to build authenticity to your brand. Businesses can work with influencers to market their business and display their promotional activities in front of a wider audience.
Host More Contest
The contest is one of the great content to drive instant engagement from your audience. The research study shows that contest has resulted in giving 3.5 times more likes and 6.4 times more comments than regular content.
Be Active On Instagram Stories
One of the exciting and popular features on Instagram is a story; story alone has 600 million users daily. Be wise to provide regular stories in your feed, ensure you have used all features, effects. To get maximum views, try to create engaging posts for your storyboard.
Add More Emojis
Do you know? Nearly 92% of people are using emojis to express their thoughts on social media. So, keeping in mind, make use of emojis wisely.
Cross-Promote Your Channel
Try to make your Instagram account popular and familiar with your other audience group, that is, to other media followers. Place your Instagram handle to famous media like Facebook, YouTube.
Include Call-To-Action
People on Instagram like to engage with Instagram ads; your main point is to convert them as your leads by adding catchy call-to-action. Try to add call-to-action whenever possible.
Conclusion
In fact, you have plenty of ways to promote or to get success on Instagram, but you need to pick the right marketing practices to make your audience engaged and happy with your content. I hope this article will assist you in enhancing and growing your business effectively on Instagram.
Author Bio
Mary Kyle is a content developer and marketing manager who works at SnapHappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.
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