Instagram evolved in 2010 as a normal social media platform to share photos and videos. But within a short span of time, Instagram has grown into one of the most popular applications and surprised with more than one billion active users monthly. The vast user base leads to an excellent place for advertisers to market their products.
The reach for Instagram Marketing has grown by increasing 76 million users over the last quarter. People more than 90% on Instagram follow a business account in searching for products. This brings marketers on Instagram with higher involvement to increase the audience and reach out to new people.
Here are the 12 best ideas that help you to increase your engagement on Instagram Marketing.
#1. Optimize Your Bio
The first impression will always be the best for everyone. Create your first look with your homepage on Instagram. All the visitors notice your bio before following your page. Attract many users by giving an engaging and informative bio for your page.
Give a brief description of your product with great content and branded hashtags. Use a unique profile picture related to your brand along with an easily identifiable user name. Provide your website URL to increase your traffic for your website and also track your link to see how many users are visiting your page.
Ensure that you provide your contact information with phone number, mail id, and location in your bio to have direct contact with your audience. The way of engaging your bio should make the visitors follow your page.
#2. Have A Clear Goal
Setting an objective for your business works out well because you have to know the purpose of your marketing on Instagram. There are several ways to do Instagram Marketing such us,
- Brand Awareness – To make your brand popular among the people and reach out to new audiences.
- Online presence – Make yourself active by engaging with your followers, responding to the comments from them.
- Increasing traffic – Intending the Instagram users to visit your website to gain traffic and to know your business.
- Generating leads – Getting the information of your followers with name and mail id who are interested in your business.
- Making conversions – Using techniques to convert your followers to customers making them buy your products with the CTA option.
Any of the above goals will refine your marketing and increase your business engagement with your followers in a quick way.
#3. Make Your Presence By Giving Consistent Post
Attract your followers by keeping your brands active on Instagram and boost your engagement rate. By staying fresh and unique, you will have more opportunities to bring your follower’s eyes to your page. Stay ahead from other business people by posting creative content in an attractive way at the right time.
Analyze your follower’s presence on Instagram and post your consistent content at that time to get more engagement. Instagram provides an in-built tool called “Instagram Insights,” which helps to track the performance of your audiences and shows the consolidated time for posting your content to have great reach.
Make your presence by giving 1-2 contents a day. With the analysis, the best time to post on Instagram is from 11 AM – 1 PM for the first post and from 7 PM to 9 PM for your second post.
#4. Capture Audience Attention With Instagram Stories
Instagram is growing day-by-day with a lot of new features and updates. One of the best features on Instagram is “Instagram Stories”. It provides a great way to capture the attention of your audience easily. Increase your brand engagement by telling stories on Instagram regularly.
Instagram Stories allows you to give content both in image and video format with additional features of using filters and stickers. Provide an interactive post by using various stickers like Quiz, Question, Music, Poll, Countdown stickers, etc., to engage yourself with your followers.
Stories will last for about 24 hours, and your followers can view your stories at the top of their homepage, highlighted with a circle of your profile image when you update. You can easily grab your follower’s attention by using IG stories.
#5. Explore With Video Content
Posting video content on Instagram performs well compared to image content. The video post receives more than 38% of engagement than image post. You can engage your audience with your business by providing eye-catching videos with engaging content. The regular video plays for about 1 minute in your feed.
After that, Instagram came up with a new video update called “IGTV Videos” that allows you to post your content for a maximum of 15 minutes. IGTV videos provide an excellent way for business people helping them to give a brief description of their product.
Create your video with engaging content to increase the number of views for your IGTV videos, providing a way to know about your business or product easily. You can also use the idea of making tutorial videos for your product to gain positivity among your followers.
#6. Grab Follower’s Focus With Live Video
Instagram Live helps you to connect directly with your followers and respond to them easily, leading to your brand engagement. 80% of people watch a live video instead of reading a blog post. So plan the right time to go live with your audience to make a focus on your business.
When you are giving an update in your business or launching a new product in your brand, start a live video to have a higher response. Showing a product on live will create brand trust among your followers, and you can also answer in live for the question of your followers in comments.
#7. Repost Your Audience Content
Instagram marketing will give great results for your business only if you are engaging with your audience regularly. Respond to them by giving replies in the comments section and also keep watching their posts. Engage with your fans by giving likes and comments to their post to make yourself visible.
Another great way to make your presence is by reposting the content of your audience. If anyone of your audience tags you in their post or stories, you repost the same content in your Instagram stories or in your feed by tagging them. It creates a strong relationship with your followers.
#8. Boost Your Content
Getting your post to view among your target audience is another interesting way to build engagement and create brand awareness. Instagram has a potential audience of more than 928 million users. It is difficult to drive among these audiences within a short period.
Using Instagram Ads, you can boost your posts in the right way to reach out your target audience. With this feature, you can choose the location, audience type, and demographics to target the people in detail. It provides an excellent way to bring new audiences to your business and increases your followers count.
#9. Engage Yourself By Creating Reels
Instagram revealed an interesting update called “Reels” in 2020. The Instagram Reels was introduced as an alternate for Tik Tok. Using Reels, the users can create a video clip for 15 seconds. Most people use Reels to explore their talent in an engaging way that creates a chance for their career.
Reels allows you to edit multi-clip videos with trending audio effects. You can use this reels feature to promote your upcoming event in an interesting way.
Creating Instagram Reels on your page will boost higher than a standard video. It is in your hand to create reels with great interest and offers. Reels appear on your Explore page, helping your video to reach out to new audiences.
Hashtags have the power to improve your product visibility among your target audiences easily. Using the appropriate hashtags for your post results in driving the traffic among your audiences.
Instagram allows you to use a maximum of 30 hashtags for a post. But stuffing more hashtags will not work better but using a few hashtags of 9-10 gives a professional look to each of your content.
Use a common hashtag related to your brand or business in every post to make your brand popular among your audience and also will increase your visibility to new audiences. You can find hashtags in the search bar providing the number of people using the particular tag. So choose the relevant hashtag that is used in many posts to increase your brand popularity.
#11. Establish Your Brand Look – Instagram Marketing
Give your full effort and spend your valuable time to decide the type of content to publish in each post. The professional and consistent look should remain in all your posts creating trust for your brand among your followers. Consistent posts help to recognize your brand in their feeds easily.
Create your content having the same theme, look, and feel in all your posts. The consistent brand look may lead your followers to make buying decisions for your product. Keep your followers engaged with your brand by posting real content.
#12. Try Out With Instagram Shop
Engage your products with your followers by using the Instagram Shop feature. You can use this feature only if your account is a business account. The Instagram Shop allows you to create your own online shop within your Instagram page. More than 130 million users tap on shopping posts every month.
A “View Shop” button will be provided on your Instagram profile page, where your users can shop your products directly without viewing any of your posts. Now, the Shop tab is also provided in the Explore page that creates a way to know about your brand for new people searching for new products.
Conclusion
If you decide to take your business to the next level on Instagram, you have to spend more time and bring your creative skill resulting in higher engagement. By following the above 12 ideas, you can increase your audience response resulting in the growth of your business.
AUTHOR BIO:
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
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