Let’s suppose: You just started a business, you’ve a best product, and you’ve matchless customer support service.
Wait and think for a moment; would you be able to reach your targeted audience using traditional methods of marketing?
Maybe,
You will make some progress.
But,
That will be short-lived, monotonous and less advantageous
Wondering – How?
– Since 2000, more than 70% of newspapers’ revenue has decreased significantly.
– Average response rate of direct mail has decreased to 2.9% – which is lower than ever.
– More than 94% of consumers actually don’t watch TV commercials and skip them.
So if this looks like you after reading this…
Undeniably, traditional marketing is dying and it’s losing its lasting impact which it once had.
There are numerous underlying reasons that traditional marketing is of no-use at all.
And reasons?
– 70% of shoppers do online research before doing shopping from any particular store.
– Over 40% of people search any product online while they’re physically inside a store.
– Only in the USA, total number of search engine users will increase from 213.6 million users in 2014 to 239.1 Million users by 2020.
– 93% of an online experience starts off search engines.
– Only in the US, spending on SEO services has increased to $80 Billion as compared to 2016 and 2018 with $65.26 and $79.27 respectively.
“ The cheaper buyer gets bad meat.”
I couldn’t understand it until I first started my own online business.
It was an Ecommerce store. At first, I was confident enough to take care of my online store’s SEO. Though, I invested a limited budget, and learnt loads of SEO strategies and implemented them carefully.
A month passed by, then Two.. Three, and six months passed, but I made zero sales.
Disappointed and dejected; I contacted my friend. He suggested that I hire a professional agency for SEO to take care of my online store’s optimization.
People carry a false ‘feel-good’ perception that if something costs a fortune. It must be good. On average, American spend $497.16 per month on their SEO. Likewise, companies pay $500 feel more satisfied with their SEO. It’s a common misconception that is prevalent across the US.
A Study done by Backlinko uncovered some thought-provoking results. Here are a few of the significant findings:-
1- Visual search is new normal. 62% of young consumers want to benefit from visual search. Therefore, if any business wants to appear as a reliable visual search result. Here comes Image SEO into play.
2- According to Cisco, an online video will account over 80% of online traffic by 2021. Even HubSpot tells us that over 40% of searchers even want more videos. If your digital marketing strategy has no room for videos; your strategy is doomed to fail because 55% of all Google search results contain at least one video.
3- Voice searches have increased 35 times since 2008. More than 40% of adults do one voice search every day.
4- Make sure a content matches to search intent. Because if a content doesn’t match to search intent; it’s NOT going to rank.
5- Organic CTRs have declined significantly by 40% since 2015. If you want to stand out in the Google SERPs, you’ll have to make your CTR strong enough to appeal to your visitors.
What SEO is NOT?
SEO practices are effective, helpful and result-oriented. They produce desired results in long-run, if applied tactfully. However, there are certain misunderstandings attached to SEO. I’ve listed down some of them below:
1- SEO isn’t a magic wand of Harry Potter. It is time-taking process which demands hard work coupled with crystal clear vision.
2- It doesn’t guarantee overnight. You’ll have to be patient.
3- SEO is NOT a One-Stop solution. But a part of an overall digital solution Your business needs to implement all-encompassing digital marketing strategy where you could improve your website to help visitors with visual searchers. Likewise, you must be ready for right use of voice technology to help people with voice searches. And, it will help you incalculably in driving ecommerce sales during SEO execution.
4- SEO isn’t FREE. Your time is the PRICE which you’ll have to pay.
Are you still confused ‘Is spending big bucks on SEO worthwhile?’
Plain simply; Yes. It is.
Search engine optimization or SEO is inevitable for a business success online more than ever. Realistically, it’s not piece-of-cake to win confidence of your targeted audience in one-go.
Since a business owner expects a SEO agency to boost awareness for quick business lead generation. Therefore, it needs a consistent SEO strategy to successfully market yourself or your brand online.
All-in-all, it’s a SEO which can help you optimize your site for search engines for quick ROIs. So, if you want to come on the first page of Google search results, invest money in hiring professional and trustworthy SEO agency.
Final Word- Why should you invest in a professional SEO agency?
Without an iota of a doubt; quality, professional and targeted SEO always helps brand and business to achieve its online marketing goals and find new customers with ease.
SEO is a novice marketing technique, it always helps. In the long run, it incurs unlimited benefits for businesses. In today’s marketing world, a brand’s web presence is impossible with SEO. With increasing competition and data, the need for well-planned SEO has increased likewise.
So, if you want to move your website or brand to move from nowhere to first page of any search engine, SEO is the ticket to reach heights of visibility, credibility and so much more.
In the end,
If you’re still worried about taking premium SEO service on board; don’t fret, hire professionals and get online visibility with zero difficulty.
Author Bio:
I am John Lawson, Head of operations at Golpik Inc. It’s a technology company that excels in Web development, App development, Ecommerce development and much more. I manage overall marketing activity for the company. I am proficient at developing technical content in various styles for several platforms. I write creative content that engages audiences with a wonderful experience.