Let’s be honest. We all hoped things would return to ‘normal’ after a few months into the pandemic. But it is becoming clear the novel coronavirus, unemployment, and ongoing concerns about our health have changed many things in our world – including the retail industry. Consumers are becoming even more accustomed to shopping online and businesses are jumping through hoops to make it convenient and offering loyalty discounts. According to McKinsey & Company, Red Maple and other experts, those demands have created a new normal in retail. If you are a retailer and have not already adapted, it may be time to change.
Three retail trends unfolding in the current and post pandemic world are availability, convenience, and value.
TREND ONE: AVAILABILITY
Since panic buying emptied shelves in March, consumers have been more willing to ditch the stores where they previously shopped to find what they need elsewhere. Another shopping frenzy lies ahead with the holidays. So, retailers need to increase inventory and step up production of popular items to prevent shortages. Just as critical – retailers need to offer those products online to meet e-commerce demands.
- E-commerce
- Artificial intelligence and virtual reality
- Social media
- Pop-up shops
- Mindful shopping
- Local business
- BOPIS (Buy Online, Pickup in Store)
- Going dark trend
- More payment options
- Same-day delivery