When you are using social media channels for your email marketing purposes, especially Instagram, you should know when to post on this platform and how often you should do it. This will ensure that then messages that you create and post is actually received and seen by the recipients.
Though emails have a high opening rate, you should not expect to receive the best results from it by simply posting it at your convenience. On the contrary, you should know what is the best time to post your messages and what is the time when your targeted audience is active on the platforms. This approach will ensure two specific things as follows:
- It will ensure an instant reach of your email messages and of course
- It will ensure a high open-rate.
However, there is a specific problem with posting time. This is because you will not be able to determine one specific and perfect time to post your content across all social media networks, especially when you are targeting all those fans and followers that you have all over the world.
Yet, knowing and posting at a high traffic time is most important on social media networks. This is because:
- It is only then you will be able to see how people are reacting to your posts and
- It is only then you can expect to get the best results and a high sign up rate with your email list.
You will come across different study reports and results that will claim different times are better for posting your messages but the best way of finding that out by yourself is, trial and error.
All you have to do is use a specific post scheduling tool and post at different times of the day. Try to find out which times of the day, as well as the days of the week, work best for your business, brand, and products.
Posting at the right time
Agencies like Gramista and other social marketing experts will suggest that:
- Thursdays and Fridays are the best days of the week and you will find that it is corroborated by different other online studies.
- It is also shown by the studies that ideally messages posted on these days have an engagement rate that is higher by 18%.
However, that does not mean you will be posting on these days every single hour and expect the best results. On the contrary, you will have a very low or no engagement at all from your target recipients. This is because the audience will think that you are a spammer and very soon unfollow you.
Take help of the experts and different online research reports to find out the best times and the frequency of posting your messages on different social media platforms, including Instagram to get the best return and result from your email marketing campaign.
Adapting the messages
Different social media channels have different requirements which you should follow while posting your messages across these channels. Instagram is no exception to the rule. Though this is a topic of debate in social media circles since people are more inclined to share similar type of messages on all social media channels, it is essentially required by you to follow a different approach so as to find the best time to reach out to your target audience with reference to your specific industry and product.
This means that:
- You will need to adapt to the needs and preferences of your audience
- Make the necessary changes in your messages and
- Post it at the best suitable time to generate more response.
For example, if you have created a blog post and have shared it across different social media networks such as Facebook, LinkedIn and Twitter and want to write a similar message that will accompany your blog post on these social networks, then you can rest assured that all those people who view your post on more than one social medium will surely scroll past it.
Therefore, it is essential that you write different messages on different social media networks. This will provide you with different benefits but the most significant ones are:
- It will increase the chances of open rate because even if someone scrolls past your blog post on one specific medium, you still have yet other chances to grab their attention on an entirely different social platform, with an entirely different approach.
- Your posts will also look different in structure and its appearance due to the different requirements of the social media platforms. For example, LinkedIn needs no hashtags like Instagram, and twitter does not encourage any snippets and so on.
In short, you will need to be genuine, original and unique to make your messages more appealing and interesting and most importantly stay social.
Focus and improve your SEO
Lastly, and according to some experts, most importantly you should focus on improving your SEO at all costs. This will ensure that:
- It is easy for the users to share your content and sign up just as you want with your email list and
- The content is reaching and is being shared correctly and more effectively to gain the best results from your digital marketing efforts that have grown immensely over the years.
This means that you will need to consider upping your search engine optimization at some point of time. If it is explained in the most basic terms, there are lots of help you will gain when you integrate SEO best practices into your content and email marketing campaigns. These are:
- It will enhance your online visibility
- It will ensure that you generate more leads and sales
- It will reinforce the authority of your brand as much as your domain
- It will help you to connect with your direct audience in a much better and more efficient way and eventually
- It will increase your social media traffic as well as the chances of signing up with your email list.
Ideally, research says that search engines such as Google, Bing, and others will provide tremendous payoffs if your SEO is high.