With an advertising audience of around 1.16 billion people, Instagram provides dramatic reach to brands. The potential reach of Instagram marketing has increased substantially in recent years. It has increased by 76% users in the last quarter. Around 90% of Instagram users prefer to follow at least one brand account. And it is one of the most significant benefits for brands; about 36% of B2B decision-makers use Instagram when investigating new services and products. You can follow a few simple tips that help you boost up your Instagram marketing strategy.

Instagram is a prime and fantastic place to promote your product; hence it becomes vital for you to reshape your marketing strategy. However, you are just getting started, or you are already a seasoned pro. Right marketing tactics can help you to reach the targeted audience and goals in less time. Every business entrepreneur is doing so, but the primary question is: whether your brand finds success? You can consider a few steps to market your business on Instagram, help you get and engage more fans, and drive sales in less time.

Top Instagram Marketing Tips to Follow for Promoting Your Brand in 2021

Instagram boasts around 1 billion active users; about 500 million users use Instagram daily to post new content and stories to drive more followers. It is not easy to believe that Instagram used to be younger, its immature sister of the social network Facebook, where users would filter millions.

Businesses have adopted Instagram as their primary revenue-generating tool. These days, Instagram has around 2 million advertisers, whereas 25 million business profiles. Since Instagram’s creation, it has created a buzz as a fantastic platform to share photos. More than 800 million users are active on-site, whereas around 60 million images are posted on the platform as well. The engaging platform around 1.6 billion daily “likes” are given.

There are a large number of influencers on the site with a huge follower base. You can even become an Instagram influencer; you can post the right content to stay relevant to current followers that bring in different ways. But it’s hard to know which type of Instagram post works best for increasing the audience base. Check additional marketing tips to power up your marketing strategy and leverage results in no time.

Create Beautiful Visuals

Posting engaging content is beneficial for social media marketing. It is what helps you engage more customers with your brand and keep them coming ever after. You can share links, post interesting posts, start conversations, etc. Instagram starts and ends with images; the social network was created to enable people to share their photos and other content of their choice.

It is worth it for brands who are dealing online. Study shows that more than 93% of a decision buying process is based on visual appearance; hence good images are essential. Besides posting eye-catchy photos, there are various ways which you can consider to make your Instagram post more appealing; these ways include:

• Choose a theme;
• Change the style and subject;
• Use tools to help;

Add Calls-to-action

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Pew Research Center report shows that a plurality of Instagram users lives in urban areas is around 42%, while 34% of users live in the suburbs and more than 24% of users in the country. Among American adults, about 39% of women use Instagram regularly, while  30% of men use it regularly. However, when you look at Instagram’s user base, it is pretty split 50/50 among men and women.

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Calls-to-action (CTAs) helps you redirect your users about what you want to do. For example, if you want users to download, visit your site, download content, or anything else, you need to be precise. A CTA helps you guide your users about what needs to be done next. It can be somewhat tricky as the social platform enables you to add only one link that’s also in bio. You can not insert links into comments, captions, or images.

Are you wondering about how to create CTA without the link? Other options help you to create CTA, these includes:

• “Link in bio”;
• Promo codes;
• Like vs. comment.

Tell Stories

If you are an Instagram user, then it’s sure that you might be aware of story features. Stories enable users to enter the whole message in the image; you can even string many posts in a row from the same users. This feature of Instagram is a fantastic gift for users; now, you don’t have to find ways to convey the entire message in a single image, instead of creating a string to tell a narrative.

What are Stories?

Stories are a different way of posting your message on Instagram; it enables you with some easy and effective ways to transfer your message; these ways include:

• Image flow from one to other slideshows;
• Each image get disappeared after 24 hours;
• No captions allowed as the image covers full screen;
• Other users can’t view the comments of users.

Now you don’t have to put extra effort to appear higher on followers’ feeds as every story will appear on the top of users’ Instagram. Users can quickly scroll through stories to find one which they love the most.

Hashtag Content

Use advanced and useful tools to develop a fantastic hashtag contest for your brand on Instagram. Make sure to make your content mobile-friendly. Build your Instagram page starting with awesome templates and also put neat prize packages with few attention-grabbing posts.

You can use multiple hashtags as per your brand needs. Upload the image to your Instagram account with a branded hashtag of your choice, like an app like eventbrite, music streaming, video-on-demand, and many more. The uploaded hashtag and captions will appear on your Instagram page, where your followers and user can like and share from the entrance.

Sweepstakes

If you have ads, budget them; you can choose to go with Instagram sweepstakes as it works amazingly for your brand. Instagram ads are the best way for you to send people an external link to your post, and sending people to your branded sweepstakes page is essential to collect email and entrants as well.

Instagram Ads to Your contest

Most business entrepreneurs prefer to run a successful Instagram contest. If you want to know that your content must sound a possible chance for success, then the most useful thing to do is invest in Instagram ads. The Instagram ad is one of the best ways to reach new users who’re highly interested in your brand product or service.

Avoid Over Posting

Instagram is the best practice for self-promotion, but you need to understand that over-posting on Instagram is a big No. Instead, you can use Instagram’s album feature to post multiple pictures at once; you can prefer to show it in a slideshow format. It helps you not to clog the follower’s feed and create a reason to subscribe for life.

Study shows that the optimal amount of time for a business to post is 1 or 2 per day, not much more or less. The best time to post the content on Instagram is between 8 to 9 AM and 2 AM. It is essential because people have time to check the feed more in the morning and commute to work.

Summing It Up

You can consider various trips, especially when it comes to Instagram posting; many words help you make an Instagram world better for your brand marketing. Hurry up! Grab the opportunity to feature your brand on Instagram with the right marketing tips and increase your followers in no time.