Does business drain a lot of money on customer engagement and acquisition? But what about customer retention. The growth of business aligns with the number of customers on board. Acquiring a customer is not the main task, but retention over a prolonged period of time is the key. For this reason, acquiring customers has become critical. A business owner has to focus on customer retention or loyalty as you might consider. In simple terms, it is easy to sell to existing customers rather than acquiring new ones.
Because of digital channels retention of customers has become considerably easy. Opt providers do ensure a level of security from a message stand point. Most business commits a mistake of not contacting customers if they do not respond to their marketing efforts. Now why do you need to abandon a client who has given you some business earlier? Even if a customer has not responded for some time to spend on a dormant customer works out to be less expensive than acquiring a new one.
Business on focusing on customer retention gets things wrong. Rather than a strong sales pitch your focus should be to engage and develop an interest in the minds of clients. SMS has an important role to play and let us explore the reasons
Identify customers- who are the perfect one for re-engagement
Just because some customer did some business in the past it does not mean they should be pursued. It is all about touching base with a target audience. Explore signs where customers have opened your emails in the last few days or who have gone on to make some purchases.
A two-way conversation has to be encouraged
Customers are not keen to understand what goes on with your brand and are not keen to spell it out. Customers prove to be human beings and they engage two-way conversation. Rely on long codes or shortcodes in obtaining feedback from clients. OTP adds up as a security layer in such cases.
Be personal – tailor made solutions as per needs of each and every segment
Lack of customer clarity could pose to be a fault at your end. If relevant messages are not provided to your clients, they do not see any major reason to respond. Ensure that you follow up with your targeted audiences by relevant messages so they see a definite sign to respond.
Make things easy- do not make things harder for a customer to shop with you
Personalize of contents on social media platforms or other utility protocols make it easier for people to locate what they are looking for. This could be something they might have searched or browsed in the recent past. By using short URLs you can direct them on to the page of your website. This provides them with a better shopping experience.
To consider re-engaging customers rely on a drip campaign. A drip message is intended messages send out to the sender to develop trust in customers.