Often, people are stuck between removing or reusing their old content. However, when it comes to SEO services, updating your old content is all that may be required in order to increase your online presence and bring a new perspective to your product, service or industry. We’re taking a closer look at some of the different ways you can reuse your old content and giving it a new life, below.
Social Media
Republishing your old content on social media is a great way to increase your online presence because not everyone will realise that the content is old, providing that it isn’t “outdated”. You can share content on social media in a number of different ways from formatting all the ‘important points’ into an easy-to-read list, to turning your guide into a short-video to help capture the attention of users.
Give Life To Old Content
Updating your old content is a much more effective way to spend your time. Take an infographic for example. You may have an infographic to note down your business’ achievements and award nominations. You can update this content each time you win an award or achieve something massive and repost it on all your viable marketing channels, including on social media!
Webinars
If your content didn’t generate quite the buzz you were hoping for, why not turn it into a webinar? Though webinars require planning, they’re a great form of content which can be broken down into smaller videos to, you guessed it, post on social media. They are also good when it comes to lead capture, helping you to gain even more names and contact details.
Focus On Your Most Popular Content
If one piece of content really stood out to you and your audience, why not consider turning it into an even bigger piece of content and creating an in-depth e-book or guide to suit your audience’s needs? Whilst you’ll be able to use the original content as a base, you can add in even more information including stats, own experiences and case studies to help ensure that your content continues to provide value to your readers, new or not.
Email Newsletters
For an even bigger hit on your content, consider sending an email newsletter to help get your content out there – fast. Turning your content into an email newsletter can help you to show off your content in a new way and target people who have previously expressed interest in your business or have already made a purchase or signed up to your service. It’s a win-win!
Instead of removing your old content, we strongly recommend that you find different ways to reuse it to further increase your online presence and ultimately promote your brand in the online sphere. From utilising social media, to sending out an email newsletter to capture the attention of your audience (and potentially leads), fast. How to you plan to prepare your marketing strategy for 2020?