Animated content now exists in numerous unique forms and types, however; there are some animation styles that stick for a long time. One such animation type is known as an explainer video. Used in educational videos, explainer videos are now turning towards branding and have made digital marketing promotions easier for brands across the globe but to make sure the impact is effective, you have to take care of a few factors.
Make sure your chosen video animation services provider knows to follow these following tips.
Have a firm objective
If you happened to be using textual content or infographic for explaining your products or services then it will not be as effective as an animated video. Explainer videos tend to be more visually interactive as compared to rest of the animation types. You have to clearly convey what products you are offering and the benefits attached to them.
Text alone would not be sufficient enough to explain every intricate yet important detail and in turn, your audience would lose interest halfway. However, animated explainer videos carry the potential to keep the viewers engaged and even allows them to interact with your brand its offerings.
Improved rankings on the search engine
It is the goal of every brand and business to have a visible presence on the search engine. Some people tend to rely on SEO experts to boost their website rankings while some opt for content marketing but both of these approaches are costly. A better alternative to his notion would be to get an animated explainer video made and incorporated into your website’s layout.
Since content and images get boring to look at, once you have an animated video on your website, it would automatically lower the bounce rate and in turn, generate more traffic and user retention rates. Once that happens, Google will recognize you as a credible website and boost your rankings.
Grabs potential audience’s attention
Text and images have been now deemed as outdated or you can say traditional forms of digital content. The era of today is of animation and if you cannot find a better way to grab your audience’s attention then the solution is to rely on an animated video. Your goal should be to keep your customers interested to the point they proceed to form an association with your brand and its offerings.
Bloating a website with content and images would do no good, therefore, keep the content simply using not more than two animations that provide the viewers with a clear message about what your brand stands for and what it has to offer.
Sharable across the internet
An animated explainer video is not only limited to the domain of websites instead it can be also made for social media sites and channels. Platforms such as Instagram and Facebook possess more potential to make video content go viral so you take advantage of it. Get an animated video produced that would not only be available on your website but also post it on your brand’s social media accounts. That way it will become sharable and the more people share it, the more recognition you will get. Only make sure that the video content is engaging and appealing or else it will lose its potential to go viral.
Highlight what makes you stand out
Lastly, your brand needs to be visible to your customers and it is only achieved through brand awareness. The notion of brand awareness is formed using strategies that highlight the values, mission, and vision you uphold and all of these factors are a part of your brand’s personality. If you were visually significant then your potential customers would find you credible and surely will not mind associating with you as well. Form your brand’s face using an explainer video and highlight your culture, significance and the benefits of your offerings in an alluring manner.