Social media marketing trends change every year. No matter whether it’s a new social media channel or any new feature on any platform is launched, the platforms keep on innovating constantly to always keep users active, interested, and satisfied.
When it comes to small businesses, it’s hard and challenging to stay updated with the latest tools, features, and tactics. But to stay competitive in the digital market, it’s necessary for all the businesses, especially the startups to stay current with the trends and best marketing practices to be followed on Facebook, Instagram, and other social media marketing channels.
With the change in platforms and as the new trends emerge, it becomes necessary for marketers to refine their social media strategies to account for such changes. In this blog, we’ve listed the things that are trending to keep you updated and familiar with the opportunities you can have through social media marketing. Read it further to learn about the latest trends.
Top 7 Social Media Marketing Trends You Can’t Ignore in 2020
- Organic Reach is Declining
As per the latest trend, the organic reach is continuing to decline on social media. You may have seen this trend on social media marketing for the past few years. Since the social media platforms such as Instagram and Facebook usually try to make the experience more effective for the users, the channels tend to cut down the number of branded content in the user’s feed. For this reason, it’s becoming hard for the brands or the businesses to reach the segment of new audiences on such platforms just with the organic content.
Then how do you reach new audiences? Well, one way to overcome this challenge is to use the advertising over the social media channels in your marketing strategy. With the help of ads on social media, your organic reach gets complimented and allows you to gain some visibility amongst your target audience. Since the small businesses usually work with limited marketing budgets, it’s one of the easiest ways to target the customers who are likely to buy through which it becomes much easier to maximize the budget for social ads.
2. Local Targeting has Become More Prevalent
If you’re a small business, you must reach out to people in a specific locality. This would help you create brand awareness among your target group. Since the competition of
online programming tutor is continuing to increase, it’s difficult for small businesses to compete with the already established brands.
Well, in such a scenario, local targeting is known to be one of the best ways to reach out to the target market and maximize ROI. Besides, it allows you to cater to specific target groups by creating personalized and customized content for them, which bigger brands usually fail to deliver.
3. Live Video Streaming Transforming the Marketing Game
Surprisingly, live streaming has become the most powerful tool to attract customers to a particular brand. Presently, live videos can be broadcasted on channels like Facebook, Instagram, Twitter, Tumblr, and YouTube. This is because around 80% of the audience prefers to watch live videos on social media. Not just this, there’s also been a surge in bringing celebrities or other famous personalities on live chat by several brands with a purpose to create opportunities for people to connect with their role models and favourite celebrities.
If you’re not using video content in your social media marketing strategy then you’re missing out on the opportunity to engage with your target customers. While developing your content strategy for social media marketing, the first and most important thing you need to do is decide what topics would work best for the video presentation to engage with your target audience. As per the reports, quick how-to video content that tells the brand story is usually one of the great ways to attract and engage an audience. Besides, the content guides them to the next steps which are the part of the marketing funnel. But make sure that you find certain ways that you’d use to remarket your video content across social media channels and incorporate those videos into other online marketing campaigns such as blogs or email marketing.
4. Facebook Reviews are the Assets
When it arrives at digital marketing, reviews from the customers on Facebook play an important role in either making or breaking your business. This is because the customers rely on Facebook reviews before they make the final purchase. When a potential customer comes to a brands page on Facebook, they’ll see the reviews first. However, some customers just leave ratings on your page while a few leave comprehensive reviews about the experience they had. But, there’s no denying that the reviews can have a significant impact on the purchase decision of new customers. Not only this, but it’s also been revealed by a survey that over 88% of customers trust online reviews. Based on the reviews, they decide whether or not to buy products from your brand.
Thus, make sure that you take advantage of the opportunity to encourage and convince your happy customers to share the experiences they had with you on your Facebook Page’s review section.
5. Retargeting can be a Real Game Changer
Retargeting the target market has proven to be one of the best and highly effective social media marketing trends of 2020. With retargeting advertising on social media, you can re-engage those customers who have visited your website or mobile application without making a purchase.
Social media platforms such as Facebook enable you to reach back out to the users who’ve visited your website or mobile application after they navigate back.
6. User-Generated Content Paves the Way Forward
User-Generated Content, abbreviated to UGC refers to any form of content generated by the users on social media channels. Many brands, especially the small businesses, have started leveraging the content generated by their users to create brand awareness. Besides, UGC serves as social proof of the quality of a brand’s products and services.
Some brands usually promote UGC as a part of their branded content to reap two major benefits. First, they’ll be able to cut down the marketing budget of branded content and second, with the help of UGC, they’ll be able to make their customers feel valued. Thus, it can be said that the user-generated content is the most trustworthy source of information that one could get about a brand. In the coming future, brands will encourage their customers to write UGC to boost the engagement rate.
7. Influencer Marketing Continues to be in Trend
Influencer marketing has been the most amazing trend in 2019 and will continue to do for the next few years. Though it’s not a new concept, this marketing method remains one of the most popular trends today. It involves partnering and collaborating with the social media influencers. Well, influencers are the people with a large number of followers and fans on their social media profiles, and people usually look to these influencers for guidance on various topics.
Thus, as a brand, if you would like to expand your reach, you can partner with influencers in your industry and gain access to their followers’ group. No matter whether you’re already an established brand or a small business, you can find influencers without worrying about your marketing budget. If you’re a smaller business with fewer budgets, you can still work with social media influencers to take advantage of greater reach.
Final Takeaways
There are several social media trends that’ll happen this year and have a huge impact not only on the users but the brands as well. If you haven’t incorporated these social media trends into your marketing plan, it’s high time to do so because keeping up with these social media marketing trends will always help you stay ahead of the competition.