Currently, COVID-19 brought a significant impact on our daily routines. Due to the isolation and social distancing measures, many of the brands and businesses are facing losses. Everyone has only one thought in our mind, “When will this crisis end?” But in reality, no one knows how long it will last. The main challenge that businesses face is continuity and connectivity with the audience. In this situation, the demand for various services and products is rising among the people. In such criteria, an E-commerce business can move to the next level. It is because people are trying to opt for purchasing products online. The stay-at-home orders are becoming more popular among the people during the pandemic situation.
Though there is a higher chance of growing your e-commerce business during COVID-19, many brands are still struggling to position consumers’ minds. Some are utilizing the same old messaging techniques to connect with their audience. Do you think messaging techniques can pay off for your e-commerce businesses? Nowadays, you can leverage social media to communicate with your target audience. Social media is a medium that helps you to connect with your target market with ease. Make use of various services at Trollishly to enhance your exposure on social media.
Here, in this article, we have listed some social media strategies that enhance your e-commerce business to the next level during COVID-19.
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Employ Live Video
According to a study, 80% of users like watching live videos compared to reading blogs. By another study, 82% of people consider watching live videos than any other social media content. These statistics show how live videos are playing a vital role in engaging your target market. Ecommerce business who are trying to increase their product sales needs to overlook this strategy. Through live video, you can advance your chances of connecting with your audience. The various social media channels such as Twitter, Instagram, YouTube, and Facebook, offer live streaming. For example, if you are an e-commerce fashion store, you can launch different clothes styles during your live section. Live video helps you in creating hype and drives more traffic to your e-commerce store. Live videos help the brand in building a direct connection with the target market. But make sure that your live videos aren’t too promotional. Try to create authentic content that brings more value to your customers.
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Leverage Marketing Ads
By research, 89% of marketers utilize the Facebook platform to boost up their brand marketing efforts. It shows how the platform’s advertising techniques are useful for advancing the business reach and engagement. If you are trying to opt for social media ads, you will need to ensure if the users of the social media channel are similar to that of your target audience. In most social media platforms, you can fix the audience to whom you want to display your advertisement content. The feature enables you to show up your ads to the people who expressed their interest in products that are available on your e-commerce site. It is one of the best ways to promote your products and services to people on social media. It creates an active interaction with the audience and tempts them to purchase your product by visiting your website. For instance, Airbnb, a popular travel website, reached about 238 million people by leveraging social media ads. It shows how ads are engaging to users.
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Run Giveaways And Promotional Offers
Giveaways campaigns and contests are one of the effective strategies to advance your e-commerce business. It helps you in creating a buzz about your products or services on social media channels. On running giveaway campaigns, you can build more interaction with your target audience. For instance, Lenskart, an e-commerce platform for spectacles, received more success while running promotional campaigns. They offer a free Rs.150 coupon for new registration. These promotional offers, giveaways, and contests, upgrades engagement, and connectivity with the audience. It also brings in more trust and loyalty about your brand to the audience.
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Unveil Social Proof
Social proof is a great way to earn sales online. If you encourage your customers to create user-generated content on how much they like your product or services, it brings in a higher impact on your new audiences. By advancing user-generated content, you can boost your e-commerce sales. According to a study, 82% of percent of customers say UGC plays a vital role in making a purchase decision. This stat shows how UGC uplifts trust and loyalty about the brand. It also shows how product sales increase in leveraging user-generated content.
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Social Commerce
Social commerce helps you in making your customer’s shopping experience seamless. It is a great way to satisfy your customers and recommend your brand. Here, you can tend the people to purchase your product without leaving the social media platform. The social shopping strategy is becoming popular among the audience of all social media platforms. According to a study, 74% of consumers leverage social media to make their purchase decisions. According to another study, 43% of people purchase new products when they learn about it on any social media platform. It shows how social media is playing an essential role in the purchasing decision of the target audience. When your business leverage social shopping, you can gain more revenue for your e-commerce business.
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Collaborate With Influencers
According to a survey, 92% of people trust recommendations from the personalities they know. By another study, 88.5% of marketers say influencer marketing is more valuable in their overall marketing strategy. It is one of the advertising methods that stay interactive with the audience. The influencer marketing strategy advances more engagement with the audience and increases the trust and loyalty of your brand among the target market. Whenever you collaborate with an influencer, make sure they are relevant to your niche and have a similar target audience. If you pick up the right influencer for your brand, you can enhance your e-commerce sales by leveraging more product campaigns.
Final Thoughts
At this point, we cannot suggest a prediction that works accurately. Hence, in this article, we have listed the various strategies that can help you to advance your e-commerce business to another level. The COVID-19 crisis may end eventually. At this time, it is essential to modify our social media strategies to increase our business revenue. Make use of the above approaches to enhance your e-commerce business during this crisis. If your business is performing well, that’s great news! If not, you will need to begin altering your strategies to find out what works best for your business.