Using characters for promoting the product is a crucial marketing tool. This means that creative marketing team has used various characters in which cartoon animation is one of the most popular styles of explanatory video. With the evolution of the image, technologies have come to the videos and with its need to tell stories and communicate with others. In the internet age, videos are an extremely rewarding niche that is proved through promotion on YouTube channels. Every day, millions of new content are posted on the site. It is virtually impossible for a person to watch all the unpublished materials that are made available daily on the platform. This video can attach the audience emotionally as many videos are for a few seconds, which make people laugh or cry and learn a lesson from it. This enables the marketer to approach people through their profiles on social networks or via messaging applications. There are many forms of disclosure which only increases the scope and importance of indirect communication channels. Animation of video can be done in multiple styles that contain different categories for conveying the main message to the targeted audience. Animation is helpful for capturing the attention of different targeted group. However, these are divided into various forms that are discussed in the following:
Identification of targeted Audience
Animation allows an individual to personalize video based on its target. Video animation can design characters to make them look like business target audience and even replicate well-known backgrounds, such as offices, coffee shops or sites of the whole city. With creation of animated characters for the business, they will immediately identify themselves with the video. This makes the video more attractive and helps increase confidence in the brand. The underlying reason for this is that business target audience learns that business provides products for meeting the demands of customers. This ensures to the customers that they will get the products as per their requirements. For instance: the milk production company shows the entire process for filtering and keeping the milk safe until it is delivered to the customers.
Transformation of perception
Business promotion on audiovisual content is crucial as it allows to make the right sale of a product. All different forms of character use in animation stuff lead to one thing that is higher sales. The animated video production becomes essential for the product that encourages business to present the business in an attractive way to interact with customers. This helps the business to make association of customers with the business. Such as the short animated video of the business offering will make its sales to increase by 20% on average or up to 60% in some exceptional cases. That’s the reason why marketing videos are considered the best ROI content type on the Internet. Therefore, consideration of producing animated videos for business supports for essential business development.
Emotional Attachment
The marketers tend to use the content based on its target markets. For instance, if the product target market is children, so they use famous cartoon characters for creation of videos. Multiple characters have been used for centuries to generate identification and grow emotions. It has been found that a well-animated character can make individual interest towards the character which makes them laugh, cry, feel sympathy and many other emotional attachments. It is natural to sympathize with other people’s feelings but to achieve this with products marketing video supports for the business success and growth. Adding character in the video is imperative that need to very excited: these characters should look alive to gain the interest of the target market. In case of the absence of this element, the expected outcome for the business become lost that the reason why business needs to create the quality of video content for capturing the targeted audience attention.
Brand Storytelling
The key to effective marketing activities is to develop the story of products. It is important to consider the two basic elements on advertising that include relevancy and appropriateness of the content that is added in the video. Folks, tales and stories have been used to teach, explain new things and communicate with the targeted audience. The characters are the ones who make the stories unfold: things happen to them, and they act in accordingly. Promoting the characters through storytelling makes a lively marketing video that is interesting and fun to watch that attract others enough to give their time for watching the videos in which business idea is presented and get people to remember its video and brand.