It is not easy to convert an idea into reality. A lot of potholes, highs and lows are faced before someone attains success and, things are likely to fall apart if he or she is not well-prepared. Same applies on the development of an Android app. Android, the mobile platform leads in terms of the number of devices it powers. As reports from various statistics, market research and business analysis firms say, Android is running in more than 85% of smartphones across the world and the trend would continue in upcoming years.
So the app store for Android —Google Play— is densely crowded. Google Play is like an ocean. If not treated to be out of box, any app can get. But apps fail even with good idea, UI and UX. What goes wrong here is the marketing. A developer or business to launch an Android app development project must be aware of how marketing for apps do work.
As of Feb 2018, Android had more than 2.7 million apps with thousands of more submitted and published daily. Users spend an average of 3.6 hours per day on their smartphones, tablets and other sort of smart devices. No doubt they use apps which are available for almost everything; from practicing new Yoga postures or playing mobile games, to listening to streaming music, to aiding toddlers learning to identity various objects via their names.
But reports also say that in spite of people installing apps in their devices, they do not reuse these even in a period of 6-month. So if an app isn’t used for such a long time, you have to do more than developing and publishing it on Google Play store.
To get out of this situation, what you can do is know your market and to do so, you will need data, a lot of data. You can collect it from various relevant sources. Data will help you read the pulse of market and form the marketing plan accordingly.
You have either hired an Android app development company or will create it on your own, but you will need to form and implement a marketing plan long before the app launch. The real marketing is one that keep audience informed several days or weeks before the actual release of product. It also pertains to launching of an app.
You can begin with a press-release addressing that your company is going to launch an app with particular objectives. This is the first step you can do. You can also reveal an approx launch data in the same press release. After this you can launch a blog. The blog post may discuss things like how the development is going, etc. You can also post a blog mentioning all the possible features and ask your audience to suggest more features they want to see.
Social media is a powerful platform. Facebook, Twitter, YouTube and G+ are the social websites where you can share updates about your app with rich graphics and high quality video.
Once your app is live do these things:
- Begin optimizing the page at Play Store where your app is hosted.
- Write a description and headings with proper inclusion of keywords and key phrases so that your app would become searchable. But focus on making the description genuine, precise and honest.
- Link the page to your blog and various other sites where you are promoting your app.
- Also remember that screenshots putting on the page are of high quality.
- If possible add a demo video.
- Keep tabs on reviews and respond to them. Take quick action when users notify an error or crash or ask to add or suggest more features.
- If you have sufficient budget, you can run paid advertisement campaigns. Plan it watchfully and if you do not have much experience about it, get support of experts.