Mere existence or making people aware of your existence? What would be your goal if you run a business? Definitely the latter! But people won’t be aware of your existence unless you are vocal about it. For that purpose, you have to take the help of this very famous concept called marketing. If you do not market your product or service, you do not stand a chance of being noticed AT ALL. However, even when you tell people that you exist, you need to fight against your competition to rank yourself well. For example, Spectrum bundles, a product offered by the company will have to rank better than the competitors do. For that purpose, the company will have to work on its marketing strategies.
Talking about awareness, websites are one of the best ways to tell people about yourself. And here are some tips for you to build an effective website.
Mobile Responsive
Your website should be mobile responsive. Of all the things that are important for making a website, this tops it. Here’s why. According to studies, around 62 percent people use their mobile phones to make online purchases. For very obvious reasons, of course. It is always a better and convenient option to shop online than to visit the physical store. A more surprising fact is that even when at the store, around 90 percent customers will use their smartphones to make a comparison between the product prices. Or just to read product reviews. You see the power of the mobile app? If not yet, then here’s another fun fact. Around 40 percent of the customers will not return to shop from you if they have a bad experience with your website. Scary much? Well, it should scare you. But you should also take action. And keep this important factor in mind while developing your company’s website.
Content is King
No matter what, copying some other website’s content should be the last thing on your list. You cannot get away with content that’s not yours. Come up with original content. That is also unique. That is exactly what will drive your audience towards you. Remember. Uniqueness is always attractive. Apart from this, another considerable point is that you should draft the content of your website yourself. At least for the first time. Because you know better about what are your values and what is it that you are offering. No one else can put it in better words than you. Once you have introduced or drafted the content, you can always consult an editor or content writer to edit it for you.
Page Hierarchy
You should be clear about the number of pages or the page hierarchy that you want to have for your website. Whether you want to have a home page and a contact page. Or you want to dedicate a separate page to every product or service. It’s upon your discretion. But before you hire a website developer, you should answer this for yourself. So that you can convey the message to the developer and better guide him.
Own Up to It
It is essential for you to purchase an actual domain name for yourself. There are a couple of providers that will offer you a domain name for free. But the downside to that is it will come with the extension as part of the domain name. That does not look that attractive or impressive. Moreover, the longer the name, the harder for the people to remember it. Hence, spend some money and buy yourself a domain name. That is extension free.
Free Themes? No Way
Stray away free themes. They might appeal to you because of them being free but they won’t bring you any benefit. Because these themes are not as secure as the ones that you spend money on and purchase. This does not imply that you have to spend a huge amount of money to purchase an expensive theme. You can do with a rather inexpensive theme. But it will ensure that your website is secure. Therefore, spend a couple of bucks there!
It should not be difficult for the users to navigate through your website. A confused visitor is a potential customer lost. Remember that. Therefore, make the website one that is easy to navigate through. Make the interface very simple. Users should not have difficulty in searching for even a single thing. It should all be out there, in front of them.
Apart from this, the loading speed is one aspect you cannot afford to compromise on at any cost. Because people now have access to fast speed Internet with services like Spectrum Internet deals. So the chances of people blaming their Internet connection are thinner than they blaming the loading speed of your website.