Firstly, let’s understand what Web Traffic is and how it works.
Web traffic is the people who visit a website. When you visit a website, it creates a ‘session’. This session lasts until you close that tab. In short, each session is a visit to that website. The number of these visits is what determines the success of that site.
What makes your website a ‘hit’?
A hit, or a page hit is when the data from your website is recovered by the visitors. It is the job of digital marketers to direct traffic to a certain site. This is done to increase the number of sessions created on a site. The number of hits you get is directly related to the sessions started. The web traffic and number of hits the website gets defines how successful it is. The more web traffic and hits, the better.
However, simply monitoring the website is not enough. Companies hire digital marketing agencies to increase incoming traffic to their website. To drive traffic to your website the digital marketing agencies use various methods like Search Engine Optimization, Pay Per Click, Email Marketing and so on. They create various campaigns to monitor the performance of your site.
Search Engine Optimization is a technique in which the revenue is maximised by making sure that your website is at the top of the search result page of the search engine. In PPC or Pay Per Click, you pay only for the number of times your ad is clicked by visitors.
Is directing people to your site enough?
The number of views is essential, but it isn’t enough. There is no sure way of finding out if the traffic you receive is real. In today’s world, there are so many bots that it makes them difficult to count. Therefore, managing your content is also very important. Great quality content is sure to direct more users towards your site. If they take time out of their busy schedules, people expect good quality.
Along with these methods, there are other ways to increase the web traffic to your website. You can boost your web traffic significantly by,
- Advertising it. You can publicize your site by contacting any online marketing agency in India.
- Pay attention to details. Focusing on quality of the content should become a primary goal.
- Use Social platforms to create a brand name for your website.
- Have you heard of guest blogging? DO IT! Writing a blog post for a reputed and popular sight will make people click on the link of your website if they like your content.
- Ask other bloggers with an extensive reach to write a blog for your website. They are surely going to share the link to their post on your website. This will drive people to your website.
- And most importantly, build a community. Keep the niche of your website fixed, this will drive a group of people with similar views to your site.
To get more web traffic which is genuine, stay focused and enjoy what you are doing. This will keep the visitors hooked for sure.