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1. Internet marketer
One of the most sought-after professions online.
- What does he do?
Promotes business on the Internet.
Attracts potential customers (“targeted traffic”), and increases sales (“increases conversion”).
What you should know?
- Analyze the target audience of the project (compose a portrait of the target audience, highlight its various segments, etc.). This requires a strong empathy.
- Develop a promotion strategy.
- Communicate with potential clients
- Be able to work with a wide variety of sources of traffic attraction – SEO, targeted advertising, contextual advertising,
- Write sales texts.
- Create ad creatives – banners and videos
- Analyze. Understand the principles of building sales funnels
Necessary personality traits
- Analytic mind
- Creativity
- Flexibility in decision making
- Ability to quickly adapt to new circumstances
- Desire to constantly evolve
- Leadership skills
- Tenacity
- Sociability
2. SEO specialist
- What does he do?
Promotes sites in search engines.
Makes it so that, for example, on the request “Purchase facebook likes“, the online store of the client he is promoting is displayed.
What should I know?
- Conduct a comprehensive analysis and audit of target sites
- Compose semantic cores
- Prepare a list of tasks required to advance according to selected key queries
- Analyze competitors
- Engage in link building (build up the link mass of the site to grow positions)
- Optimize site pages – add key phrases to the texts, increase usability
- Track changes in search algorithms
- Work with copywriters
- Report on the work done
3. SMM-specialist
What does he do?
Promotes it only in one specific segment of the Internet – on social networks.
What should I know?
- Create and design communities / groups / channels in Instagram, Telegram, Youtube, Facebook
- Develop a content-plan
- Think over and create posts
- Create videos and images for posts
- Set up targeted ads
- Collaborate with bloggers
- Communicate with the audience
- Handle negative reactions
- Conduct promotions and contests
- Analyze your work
Necessary personality traits:
- Analytic mind
- Creativity
- Sociability
- Discipline
- Stress tolerance
- Striving for self-improvement
- Ability to convince
- Hard work
- Initiative
- Self confidence
- Responsibility
How to become an SMM specialist?
The easiest way to become an SMM specialist is:
- Create your own community on the social network you like.
- Promote it.
- Get profit.
- Make a case out of this. Describe how much has been invested, what has been done and what has been received.
- Apply for 10-15 vacancies (perhaps more, depending on many factors). Show case.
- Get a job.
4. Copywriter.What does he do?
- If the copywriter is informational, then he should be able to:
- Look for the information.
- Create the structure of future text
- Express your thoughts in the most accessible and understandable way
- Edit and proofread texts (and it is better to write immediately without mistakes, although this is impossible)
- Compose headers
- Search for images / illustrations that match the text or create them yourself
- SEO-optimize articles
How to become a copywriter?
Read a lot and write a lot.
5. Web designer
What does he do?
- Draws site layouts
- Creates banners and other advertising elements
- Creates community designs on social networks (headers, beautiful avatars, post designs)
What you should know and be able to?
- Know and apply color theory and typography
- Own tools such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Paint, Figma, GIMP, CorelDRAW, NotePad ++, FineReader. In some cases – Colormania, Adobe Flash, GIF Animator
- Know at least a basic level of HTML and CSS
- Have artistic taste and style
- Know the basics of marketing
- Draw (preferably)
6. Data Scientist
What does he do?
Analyzes data and draws conclusions based on the analysis that are useful for business.
For example, it analyzes user behavior on the site and draws conclusions on how to increase sales.
What should I know?
- Know statistics and linear algebra
- R and Python programming languages
- MySQL and Postgres databases
- Data visualization and reporting technologies (Power BI, Google Data Studio, Tableau, Plotly and others)
- Hadoop and MapReduce
Necessary personality traits
- Analytic mind
7. Targetologist
What does he do?
Sets up ads that target a specific audience. Most often on social networks.
What should I know?
- Analyze information (advertised product, promotion results)
- Understand people’s desires
- Don’t be afraid to experiment
- Know the rules of the platforms on which you set up ads (Instagram + Facebook, MyTarget, TikTok, Google Ads)
- Master the basics of marketing
- Good at Excel
- Own additional tools to make your work easier – TargetHunter, Sociate, Active Traffic and others