Working on anything that needs you to research for data and information while multitasking is quite difficult. Thanks to the introduction of voice search which makes it very convenient to learn or work your needs right away without any need to type long queries.
A recent report shared by PWC has shown that only 10 percent of users in the United States were found to be unfamiliar with the voice search and related devices. However, out of the remaining 90 per cent of the users left, 72 percent of users were using voice assistant searches in their routine.
The most interesting part which you may miss with the concept of voice search is that most of the times, users were found to get different results for the queries when the SERP results for voice and typed queries were compared. However, considering the trends in voice search, it is becoming more of an essential to work on voice search goals to engage with your customers and make the most of your online business presence.
In the next few minutes, we are going to have a quick ride for the voice search optimization strategies suggested by some SEO Expert Company in India that can help you reach your voice goals enabling better engagement and conversions:
Uplifting Featured Snippets Goals
Though there may be chances that you are not informed about the term featured snippets, it is very likely that you must be familiar with the fact that how they appear on the search result pages. Featured Snippets are about the most relevant content which is placed in the form of clickable snapshot sharing the most precise information on your query.
Featured snippets are very similar to the tested queries which are framed on search results. However, this may need you to present the quality information on your website making it possible for a search engine to reach your website.
Understanding The Intent Of Users
One of the most essential needs which you need to fulfil for quality voice search optimization is to understand the user intent. It is entirely on your part to know your user’s goals behind raising any search query i.e. either they want to buy a product or they just need some information? So, it is all about analyzing the user query typed in the search bar to present precise answers to understand the user intent. However, sometimes you get to know the user’s intent just with their search terms like what is, how to, sell, buy, etc. but other times, it may get tough to crack the intent.
Moreover, if you want your website to be crawled and indexed by google for voice search results, it is essential to stay in harmony with hummingbird to get your web page displayed for relevance. This means you have to be very specific while creating the content which has the potential to land as featured snippets and be the immediate answer to any voice operated query.
Targeting Long Tail Keywords
When we use voice search to look for anything, the search queries are not just keywords, they are more of the conversational stuff which includes phrases and questions. And if you are informed about SEO, long tail keywords and queries are something that is good for both SEO as well as voice search optimization. In fact, the better reality is that long phrased keywords are likely to rank better because of less competition.
For instance, if you would go for a typed search finding a local coffee shop, you may simply write it as “Coffee shop near me” or “best coffee shop”. But these queries change when are used on voice search as they come in a more natural way like “find me the best coffee shop near me” or “find me the best local coffee shop”.
However, to create a more voice-oriented experience for the users on your website, you can simply take benefit of keyword research tools that can provide the most relevant voice search queries related to your business. This may also need you to frame the relevant H1 and H2 headings on your website complementing the user search queries with precise answers.
Upgrading Page Speed
Page speed is all about the time your website takes to load a page. It is one of the most significant factors that decide your presence on the Search engine result page. In case, you have a website which is taking more than 10 seconds to load, a user may bounce back from your page increasing the bounce rate and adding bad experience tag on your website before google.
Think of you as a user who needs to use the voice search for reaching any query results. You would expect the search query to be responded with the right answer quickly the moment you say Hey Siri or Ok Google to learn about anything.
Thus, to make your webpage load quickly, you can take the benefit of tools like google page speed insights that can provide suggestions for improvement to increase the load speed. This is a crucial part of making your website mobile friendly because most of the voice queries are raised through mobile devices which needs a quick loading website with the best information.
Implementing Structured Data
Structured data is used to present useful information before the search engine using an HTML code. This is very similar to highlighting the stuff which you think is important from the user point of view and could help you present the content in a better way. The structured data enables the search engine to read your content in a more efficient manner which means you could display the data in the perfect form which is preferred by the Google Algos.
Structure data markup or schema markup is not just good for voice search only, rather it helps you to improve the CTR and traffic on your website when you have a highly competitive niche. The structured data also improves the chances of your webpage to reach featured snippets and ultimately shared through voice query results.
Conclusion
People are taking the maximum advantage of technologies like voice search to make their life more convenient and easy. Therefore, it is entirely on your part to step up and reach to the latest trends which are prevailing with the search methods. It is all about targeting the essentials of voice search optimization to make a perfect search experience for any user who needs relevant to their needs.
Moreover, Voice search optimization is all about better visibility on the web to land better into the SERPs and take your services to the users. For this, you may also need to target SEO or specifically local SEO for delivering the needs of the users at the local level establishing a dominant impression even for the voice. All in all, the voice search trends are growing and it is essential for every business on the web to work on some strategies that can benefit with more conversions from voice search and to chase such goals, all we need to do is work on above ideas and reach every potential voice user. All the best!