What is difference between White Hat SEO and Black Hat SEO

What is the difference between white hat and black hat SEO: Whenever you create a website or blog, you want more people to visit the website and therefore you do SEO. SEO is the process in which your website is optimized for good rank on search engines. In order to get a good position in the search engine, you take a lot of processes and in some ways, some good and some ways can be wrong. We can divide the categories of SEO methods used to optimize any website and increase the traffic in two categories –

1. White hat SEO
2. Black hat SEO

White Hat SEO:

White Hat SEO is called SEO Methods, for website optimization, following all the rules and policies of the search engine, while integrating website positions on SERP with correct and legal techniques. Because white hat SEO is done by following all the rules, so its result may also take some time. White Hat SEO is done with all the ethics, hence it is also called ethical SEO.

One thing for White Hat SEO is said that White Hat strategies are more concerned about adding true value to your website on the basis of a customer or visitor experience. If you want to keep a long-term relationship with visitors, then you have to keep the content and website structure according to which it is a good experience for them to visit your website. When you offer visitors real and useful content, Visitors remember your website and the chances of coming back are also more. If the visitor has a good experience with your website, then he can also refer to your website as a friend. This is WHITE HAT SEO.

White Hat SEO’s mainly focused on keeping visitors engaged with visitors and therefore the design of your website should be very easy to move and understand so that visitors can easily surf the website.

Example of White Hat SEO Techniques –

1. Good and right backlinks
2. Good Content and Services
3. Keyword research
4. Easy Site Structure
5. Site performance
6. Titles and URLs contain the necessary keywords
7. Keyword rich meta tags

Black Hat SEO:

When a website uses all the aggressive SEO techniques and techniques to increase traffic, all focus is on the search engine, and without the need of its visitors or customers, SEO can be broken by breaking the rules of search engines guidelines. So it’s called Black Hat SEO. Black hats are used to get good results quickly after adopting wrong methods, hence it is also called unethical SEO. Black Hat SEO users always have the risk of being penalized and can also remove the indexing of the search engine website.

Most people using black hat techniques are those people whose business nature is or whose purpose is not long term goals, but a short term and those who want a quick return to their business. Example of Black Hat SEO techniques–

1. Spam indexing
2. Page swapping
3. Cloaking
4. Mirror website
5. Meta tag stuffing
6. Keyword stuffing
7. Article Spinning
8. Invisible Text
9. Spam and duplicate content