Facebook-owned Instagram is the most popular social media platform nowadays, especially among youth, as their relatives have not arrived there yet. Most people (Especially teens and under the 30s) are active on Instagram as it provides cool features like stories which disappear in 24 hours. There are 500 million people using Instagram daily, among which, 400 million users use Instagram stories every day. There are 50 billion photos are shared till date on Instagram. So, this automatically makes Instagram the best place to advertise your business. More than 25 million businesses have their presence on Instagram already.
Here are all the reasons why Instagram is a perfect place for the your business.
More engagement
Instagram is getting more engagement than the Facebook platform. Images posted on Instagram gets 23% more engagement as compared with Facebook. So, it is beneficial to advertise your products on Instagram. As per a previous year report, there is a total of 500 million daily active users on Instagram, and 1 billion active users monthly. And the ‘Like’ button is used 4.2 billion times every day. So, from these stats, we can imagine how much audience we can get from this Instagram platform. So, if you want more effective results then, start advertising your business on Instagram from today.
Detailed Statistics
The Instagram business account provides detailed statistics for your business. So, use your Instagram account as a “Business” profile. After making your account a business account, you can see detailed statistics for your Instagram account. Here is how statistics for your business account will show up.
You can see the ratio of genders following your account. Like the percentage of men and women followers. You can also see the age range of your followers. You can also see when (Like on which day) your followers are most active. People usually see a surge in the stats on weekends. You can also see which time people are most active. People are most active after 6 pm. Moreover, you can see the stats of their location as well. So, from all these statistics, you can see how many followers are active on which day, which time and from which location. By properly using the stats, you can see your audience behavior and you can entertain them with relevant posts and stories.
Sponsored Ads
You can also sponsor ads, by which you can attract more audience as compared to the regular posts. It will show up in people’s fees as “Sponsored Ads”, and they will see your posts. You can add a Call-To-Action button with the ad. You can select “Install now” for an app ad, “Shop Now” for any ecommerce website ad, or “Learn More” for a website ad. You can also select “Visit Instagram Profile” just to get more followers on Instagram. So, these are the actions you can get through Instagram sponsored ads. You can also select the target audience when sponsoring ads on Instagram so that your ad does not go in vain by reaching to irrelevant people.
Hashtags are widely used on Instagram on every post. People use relevant hashtags in the caption to get more likes and followers. Suppose they have shared a photo of a food dish, then they use hashtags like #foodislove #foodislife #foodporn etc. So, when people search for one of those hashtags, their post too will appear in the result. So, you can use relevant hashtags in your posts and attract more visitors through it. An average post should have 11 hashtags which bring an effective result.
Instagram Stories Feature
Instagram stories are part of everyday life. People post photos of their food, coffee, drinks etc. on Instagram stories as if it is necessary to do so. But, as a business owner, you can take advantage of this feature and post update via Instagram stories. You can make a limited period offer announcements via Instagram stories. Moreover, if you have got enough followers, you can use the “Swipe up” feature with the story to drive traffic to your website. So, this is how you can get the maximum from Instagram for your business.
Instagram Followers
People often search for a business on Instagram, so it is a good sign that you have made a business account for your business, but it isn’t effective until you have enough followers. More followers mean more trustworthiness of your business. So, always try to earn more and more followers. The process of earning followers is quite a time-consuming task and requires patience. So, if you haven’t got enough time to earning followers, then you can easily buy real Instagram followers that are not against the Instagram policy. So, always make sure that you have enough number of followers on your business account.
After studying all these, we cannot deny the fact that Instagram has a potential power to boost our sales via its sponsored ads. With effective use of Instagram, we can boost our sales like never before. So, go ahead start using Instagram for your business and increase your sales.