For a long time, people were under the impression that the interns at most companies were responsible for running their social media accounts. This actually led to a stigma surrounding the perceived connection between social media and interns.
But the truth is that the vast majority of companies do not put their social media accounts into the hands of their interns. In this day and age, it would simply be too risky for them to do that.
Instead, companies hire a social media pro and, in some cases, a handful of social media pros to help them establish their social media presence. These social media pros work on building a following for companies on social media sites and handle every single client interaction on them.
If you don’t have a social media pro working for you right now, you’re making a big mistake. You won’t be able to experience the kind of business growth that you’re looking for without at least one reliable social media pro in your corner.
Here are the top reasons why your business needs to hire a social media pro ASAP.
They’ll Know Which Social Media Platforms Will Benefit Your Business the Most
Once upon a time, there weren’t that many social media platforms that businesses needed to keep up with. They could get away with only having accounts on one or two of them.
But nowadays, it seems like there is a new social media platform popping up every other month. It can make it confusing for some business owners to decide which social media platforms they should be on.
A social media pro will evaluate your business and tell you which social media platforms would benefit your business the most. In some instances, that might mean focusing on setting up a Facebook account. In others, it might mean taking full advantage of an Instagram account.
You probably don’t want to waste time trying to juggle ten different social media accounts. You should instead focus on only the ones that are going to be worth it. A social media pro can find out which ones they should be.
They’ll Come Up With Winning Strategies for Each Individual Social Media Platform
Once a social media pro picks out which social media platforms that your business should be using, they’ll begin to come up with strategies for how they’re going to attack each one. It’s very important for your business to have social media strategies in place so that you aren’t just blindly throwing up posts on social media without a care in the world.
Companies like Slim Jim have put very clear social media strategies into place in the past, and they’ve paid off in a big way for them. Your business should strive to do the same thing so that it’s clear what you’re trying to do on social media.
If you don’t have any ideas on how to do this yourself, a social media pro can assist you. They can run some different strategies by you and see which ones you like the most before putting them into action.
They’ll Make Sure That Your Business Stands Out on Social Media
Almost all successful businesses use social media to some degree these days. One recent report found that about 97% of Fortune 500 companies utilize social media.
As a result, there is no guarantee that your business is going to stand out on social media just because you have social media accounts set up. In fact, you’re going to be swimming upstream for the most part when you start trying to establish your business on social media.
You’re going to have to take some calculated risks on social media in an effort to stand out. And that’s where a social media pro can swoop in and help you. They’ll be able to figure out the best ways for your business to make a splash on social media.
They might recommend posting more video content based on the products that your company sells. Or they might suggest another approach that you can take to get more eyes on your business on certain social media platforms.
Whatever the case, a social media pro will have some great ideas on how to make your business more noticeable on social media. These will be ideas that you wouldn’t necessarily be able to come up with yourself.
They’ll Avoid Making Any Embarrassing Mistakes on Social Media
Social media can do a lot of good for your business. But it can also hurt your business and possibly even doom it if you don’t use social media in the right way.
The internet is filled with lists of the most embarrassing corporate social media fails. Companies land in hot water all the time because of the things that they say and do on social media.
You’re going to run the risk of landing on one of these lists if you try to handle your social media accounts on your own. You might get overwhelmed and end up saying or doing something on social media that you come to regret later.
A social media pro will be trained to avoid making any embarrassing mistakes on social media. They’ll know what to do and, maybe more importantly, what not to do on Instagram to steer clear of any issues.
They’ll Help You to Create Real Connections With People on Social Media
If someone out there in the world has a question or a complaint for your business, you don’t want to leave them hanging. People might get the impression that you don’t care about your customers if you ignore the questions and complaints that they send your way on social media.
A social media pro will always be there to respond to your customers whenever they send you a question or a complaint on social media. This will make it possible for your business to create real connections with people. You’ll have a much better reputation when people see you making an effort to stay connected with customers.
They’ll Show You How Social Media Is Benefitting Your Business
If you aren’t super familiar with how social media works, you might not see how it’s benefitting your business when you’re controlling your social media accounts yourself. But a social media pro can step in and show you all the different ways in which it’s helping your business to grow.
They’ll be able to show you:
- How many followers you’re gaining on social media platforms every day, week, month, etc.
- How many people are liking and commenting on your social media posts
- Which social media posts are getting the most engagement and driving traffic to your company’s website
You’ll gain a newfound appreciation for social media when you see just how beneficial that it can be for your business. Your social media pro will make you want to use social media even more than you already are.
They’ll Stay Up on the Latest Social Media Trends
If you don’t spend almost every day on social media, it’s very easy to fall behind when it comes to the latest social media trends. There is a new social media trend almost every 24 hours that you can use to your company’s advantage.
The last thing that you want to do is fall behind and jump on a trend too late. It’ll make your business look bad, and it’ll lead to you looking like you’re trying a little too hard on social media.
A social media pro will make sure that you don’t miss out on the latest social media trends. They’ll also make sure that you use social media trends in a way that makes the most sense for your brand.
They’ll Give You a Chance to Focus On Other Aspects of Your Business
You could literally spend all day sitting on social media trying to come up with ways to put your business in the spotlight. But you have a business to run! So you don’t have a ton of extra time to devote to social media.
Hiring a social media pro will give you a chance to step away from social media so that you can focus on all of the other aspects of running your business. This should help to make your business more successful than it would be otherwise.
Hire a Social Media Pro Today and Let Them Get to Work on Behalf of Your Business
Hiring a social media pro is obviously going to call for you to make a pretty big investment in your business. But it’ll pay off for you as long as you get the right social media pro for the job.
Look around for someone who understands both social media and your business. They should be able to help you in ways that you would have never imagined.
Do you want to get some more tips on using social media to benefit your business? Read through some of the other articles that we’ve put up on our blog to find them.