Most businesses these days find that it is not an option but a necessity in today’s digital world to be part of the online industry. Be it any business, cosmetics, real estate, food, etc, all are making their way to the internet to get the most out of their business. However, like in the real world, you need to spread the name of your brand name in the digital world as well. That is where marketing comes in, there are tons of options out there for businesses to pick as means for their marketing.Â
Everyone goes for what suits them best. Approaches such as content marketing and SEO do not really require money but they do require a lot of time and patience to reap measurable results. Now we also have PPC, which according to research was chosen by 70% of business owners as the optimum means of online marketing in 2013. The thing is that with PPC you do not have to wait a long time to see effective results.
If you run your PPC strategy right you won’t be waiting a long time to see your ads driving traffic to your website, higher ROI, higher conversion rate, and promising leads. However, an effective PPC strategy requires deep thinking and research. It is complex and requires adequate planning in order to deliver up to expectations. If it is your first time launching a PPC campaign you need proper guidance, that is why we are writing this step by step guideline to a successful campaign launch.
Let’s Begin
First, you brainstorm
You use Google AdWords for your PPC campaign. For it to be successful you first need to do research. Your research should have the customer as its main focus, you need to know about the likes, dislikes, and thinking process of your target customers. For a PPC real estate, you need to go for keywords that relate to buying and searching for information about properties. In this case through thorough keyword research, you can achieve effective PPC management for real estate.
Once you know how they think you know what they look for and how they look for it. That is how you find the right keywords that your customer is likely to use in their searches more often. Without the right keywords, your campaign will fail to run effectively. With the wrong keywords, you will just end up wasting your time and money.
Use keyword tools to check demand
Now that you’ve come up with your initial keyword list you need to check their validity. Google AdWords gives you the option of keyword planner to check whether you have come up with the right keywords or not by showing you search volume data and trends, cost per click, and competitive data. It also makes additional suggestions for your keywords so you can expand on the effective ones. Make sure you check for keywords according to your own geographical region for better analysis. The keywords with higher competition cost more per click.
Organize your PPC keywords
Now that you have your list of keywords you should organize keywords by keeping the ones that relate to one another in one group. The more relevant your ad groups are the easier it is to measure how well your keywords perform. This way it is easy to go and tweak your keywords if you feel the need to and create more specific and relevant ones for each group. For each group remember as you move towards long-tail keywords the search intent can change.
Put negative keywords in your first PPC campaign
When it comes to the right keywords search intent is very important. Sometimes a keyword might have a good volume but it may fail to attract the right crowd for your business. Such keywords can attract customers that do not lead to any conversions. This can have a negative impact on the credibility of your add. To avoid that from happening, flag the negative keywords so your ad does not show up when they are used in searches.
Know your competitors
When starting an online business it is best to know who you are competing against. You can research your competitions and their marketing techniques. You can see how they are running their PPC campaign and what their select keywords are. You can use helpful tools like SpyFu that can help you understand how other brands are positioning their ads.
Write better ad copy
Let your creativity flow and write some killer content for your ads. It should be engaging and be able to draw in customers. You want to be able to target your audience closely, the more they relate to your add the more will be your ROI. It is necessary that you put in effort to customize your content for your keywords to draw in more potential leads.
Conclusion
With the right plan and marketing strategy, your PPC campaign can be a turning point for your online business. All good things come when you put in the effort. By doing all the right processes and being thorough about your research process you can really launch a successful PPC campaign for any brand.